Why the Fork podcast

Why the Fork uncovers the hidden stories behind everyday objects like tin openers, washing machines and backpacks. Hosted by creative innovator Ben Diamant and product strategist Phil Staunton, the show explores the surprising history and future of the things we take for granted. Everything in your home has a story – we’re here to tell it.

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WTF Podcast artwork
Why the Fork
Why the toaster? Glowing wires, burnt bread and a design that stuck
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What object signifies a unified world, a world where we work together for the good of everyone (and a tastier breakfast)? Few other objects combine affordability, years of manufacturing advancement and the global trade system better than the toaster. It’s a clever little invention that has changed very little since its first design in the […]

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Why the Fork
Why the Toothbrush? A riotous journey into oral hygiene
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Your bathroom is home to something that has been with us for just a few hundred years, but without it, our health would be so much poorer. The toothbrush has become part of our daily routine, but it’s roots go way beyond what lives in your bathroom cabinet today. This episode takes in its beginnings […]

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Why the Fork
Why the Washing Machine? The revolutions of social change
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Under your worktop there’s an icon quietly sitting there, transforming people’s lives. Without it, you would be still taking a weekly trip down to your local river, or washhouse, to get your clothes clean. Adding hours of domestic chores to everyone’s week. The washing machine is a silent part of the civilised world (apart from […]

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Why the Fork
Why the Backpack? From the frontier trek to the nearest bus stop
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The backpack is something that’s interwoven into our lives. They grow with us, from our early days at school, to our holidays and our daily commute. It’s always there, happily carrying all the stuff we cram into it. But it’s one of those bits of design that’s so clever and so everyday, you assume it […]

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Why the Fork
Why the Hair Straightener? Rachel the hairy trend setter
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Our hair, and how it looks, plays a huge part in our identity. From beehives to bobs and from quiffs to comb-overs, your hair-do says a lot about who you are. And the hair straightener has played a bigger role in that than you may think, for longer than you might have realised. Long before […]

Why the Fork
Why the Fork
Why the tin opener? Napoleon's delicious problem
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Welcome to Why the Fork – a fortnightly journey into the everyday objects that you probably ignore on a daily basis. For our first episode, we’re taking a look at why the tin opener is designed like it is. Creative Innovator and inventor of consumer goods, Ben Diamant, discovers: The reason why the tin opener […]

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Why the Fork
Trailer
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Join us on a fascinating journey into the stories of everyday items. On Why the Fork, Inventor Ben Diamant looks at the hidden stories of the mundane objects in your home, that have an illustrious and fascinating past. Everything in your home has been designed by someone or a group of people over a number […]

About "Why the Fork" podcast

Do you ever find yourself staring at a tin opener, washing machine or backpack and thinking “how did this end up like this?”, “Who decided this was the best design” or even “How on earth did this come to be?!”

Why the Fork is dedicated to looking at the hidden stories of the mundane objects in your home, that have an illustrious and fascinating past.

Join Creative Innovator and inventor of consumer goods, Ben Diamant, as he explores the forgotten history of objects you probably use everyday, without even a second thought.

Everything in your home has been designed by someone or a group of people over a number of years, but on the whole the people and the stories behind them go untold.

Ben is also talks to Phil Staunton, a Product Innovation Strategist and Founder of D2M Product Design on each episode. Together they explore the future of these products and where they might end up in years to come.

From idea

to successful

product

All the resources you will need:

Bonus 40min extended case-study video!