Toy Design and Manufacturing Agency

At D2M Product Design, we specialise in toy design and development, turning imaginative concepts into commercially successful products.

Whether you’re an established brand or a growing start-up, we help you imagine what’s possible, creating toys that children love, parents trust and retailers believe in.

From First Sketch to

Successful Product Launch

Bringing a toy product to market is an exciting journey, but it can also be complex. Our role is to spark creativity, solve challenges, and guide you with confidence that comes from over 15 years of experience in toy product design and development.

From concept to launch, we provide end-to-end support, from design and prototyping through to sourcing manufacturers, branding and marketing. Our flexible approach means you can tap into the expertise you need, whether it’s a single prototype or a full development partnership.

And whether your project is just beginning or already well underway, we’ll integrate seamlessly into your process, expertly bringing your vision to life. For your free design consultation, call D2M Product Design today on 01242 787996.

Toy Product Designers

That Captures Imaginations

Great product design is at the heart of every successful toy. Our team of toy designers focuses on creating products that are engaging, distinctive and tailored to your target audience. We look beyond the idea itself, considering play value, safety, aesthetics and how the toy will connect with children and parents.

Our toy design services include:

Concept development and idea refinement
Child-centred design balancing fun, learning and usability
Competitor and market insight to identify opportunities
Intellectual property guidance to protect innovation
Branding and packaging design that strengthens shelf appeal.

We follow a Minimum Lovable Product (MLP) approach. Designing toys that spark joy for children and reassurance for parents from day one, increasing their chances of lasting success.

Creating Toy Prototypes That

Bring Imagination To Life

Prototyping turns ideas into something you can hold, test and share. It’s a vital stage for proving functionality, exploring materials and making improvements. Our in-house facilities and wide material choice make it easy to iterate quickly and effectively.

Our toy prototyping services include:

Rapid prototyping in a wide range of materials and finishes – including sustainable options
Functional models to test durability, safety and usability
High-fidelity prototypes for buyers, investors or consumer testing
Iterative development to refine designs with real feedback from parents and children
Access to specialist equipment and over 100 different prototyping materials.

Fast, flexible prototyping allows you to test ideas early, refine them quickly, and de-risk your investment before committing to full production.

Toy Product Manufacturing

For Quality and Scale

When your toy design is ready, we help you take it into production with confidence. Working with trusted global partners, we focus on quality, compliance and cost-effective product manufacturing that scales as your business grows.

Our toy manufacturing support covers:

UK and international partners with toy-sector expertise
Guidance on materials and production methods
Strict quality control and compliance with safety standards
Cost-effective sourcing and supply chain support
Scalable production options to meet demand.

We also recognise that today’s toy design companies must balance innovation with responsibility. Wherever possible, we explore sustainable materials, efficient production methods and eco-conscious sourcing to reduce waste without compromising safety, quality or play value.

Here’s Why You Need

Our Toy Designers.

Proven toy design expertise

Established in 2010, we’ve successfully launched our own products and guided hundreds more to market. Our experience helps us move your project forward with speed and confidence.

Tailored and personal service

No two projects are the same. We take time to understand your goals and shape a development framework that delivers results, always aligned to your timescales and budget.

Seamless collaboration process

Direct access to our senior design team ensures clear communication, shared vision, and faster progress without unnecessary delays or misunderstandings.

Breadth of industry expertise

Our in-house facilities and broad network of specialists helps to accelerate development and solve complex design challenges efficiently.

Trusted global partners

From the UK to Asia, Mexico and Europe, our established manufacturing network means we can match your product with the right partner for quality, compliance and cost efficiency.

Clear focus on results

We focus on more than just design. We help you launch toys that inspire play, delight customers and achieve long-term commercial success.

Your Toy Product

Vision Starts Here

Your next breakthrough toy product is just a conversation away. Share your vision with our team and discover how we can turn your concepts into commercially successful products that make an impact.

No commitments or sales pressure. Just honest advice and genuine expertise to help you explore what’s possible.

Read our Toy Design

Case Studies

Can Off

Selling online around the world

MyAmigo

Magnetips

£250k revenue in first month after launch

Milk Monster

Phil and D2M are the best at what they do and I would highly recommend working with them if you are looking for a product design company. From the beginning, Phil's passion and expertise came through when deciding on a partner.

D2M is a great company to work with and one we would recommend for any new product development. One quality we have been impressed with is their minimum viable product approach. Looking forward to working on our next project with them.

We engaged Phil and the D2M team to help us fabricate a prototype for our product on an extremely tight timeline. We would thoroughly recommend them to anyone who needs to take their product from idea to prototype!

D2M were and still are a massive help to me. They are full of knowledge of the industry and helped bring my idea to physical product. They re-designed, refined and have thoroughly tested my idea to create something that is functional, aesthetic and realistic to manufacture.

Genius Alert!!! Phil is one of the best start-up consultants you find out there. In contrast to all other start-up consultants you will encounter, Phil has first-hand experience of what it means to raise start-up funding, build the team and navigate the highs and lows of the start-ups.

Designing toys with safety in mind

From early concepts through prototyping and manufacturing, we build compliance into every stage, ensuring your toy meets global safety standards and regulations. This not only protects children but also gives your business the confidence to launch without setbacks.

Our safety-led approach includes:

Collaboration with accredited testing facilities
Designing to meet European and US toy safety standards
Rigorous prototype testing for durability and child safety
Material selection free from harmful chemicals
Compliance support throughout manufacturing and distribution.

Because when safety is built in from the start, your toy is far more likely to succeed in the market.

Child-centric toy design that inspires play

Great toy design starts with understanding how children think, learn and play. We research the target age group and development stage to ensure every product is fun, engaging and appropriate. Our designers balance imaginative play with educational value, creating toys that parents trust and children love.

Our child-focused design process delivers:

Age-appropriate size, shape and functionality
Play patterns that stimulate imagination, motor skills and cognitive development
Products designed for ease of use and enjoyment
Research-led insights into how children interact with toys
Designs that balance fun with educational benefits.

The right child-centred approach helps your toy delight, stand out, and win lasting customer loyalty.

Building toys for quality and durability

Children’s toys need to be as tough as they are playful. That’s why durability and build quality are central to our development process. We help you choose the right materials and manufacturing methods to deliver toys that withstand daily use, keeping children safe and customers satisfied.

Our commitment to quality includes:

Careful material selection for strength and safety
Manufacturing processes designed for consistency
Robust testing to confirm toys withstand everyday play
Cost-effective solutions that don’t compromise quality
Support to achieve long-lasting customer satisfaction and brand reputation.

A focus on quality ensures your toy performs well beyond launch, building trust in both the product and your brand.

SAY HELLO!

Book Your Free Toy Design Consultation

From initial concept through to manufacturing, we handle it all so you don’t have to. Let’s turn your idea into an innovative, market-ready toy. Start your journey with D2M Product Design today by completing the enquiry form below.