Having worked with entrepreneurs and small businesses for nearly 15 years, I started my own product development journey and realised how much more there was to learn.
It took me a LONG time, and I made a lot of mistakes along the way. I spoke to countless industry experts and other people on the same journey. I read every book and watched every YouTube video I could get my hands on.
I even hired six different professional salespeople to help craft my approach to retailers. And while I’ve learned an incredible amount, I’ve also come to understand something: it doesn’t have to be that complicated.
Out of everything I’ve learned, only a few things — less than 10% — really matter.
The problem is that nobody offers to teach you those few key things, and only those few key things. To really master making money out of your new ideas, you either have to spend a ton of time or a ton of money (or both) learning more than you need to, or doing it and failing a few times before you start to get it right.
Over the past few months, I’ve been working on distilling those key lessons into a 45-minute masterclass that’s designed to teach you to basics rapidly and help you really understand what you’re getting into.
The Masterclass is presented by Phil Staunton.
I have 20 years experience in product development working with companies like Bosch, Manfrotto, Survitec and Heineken to bring new product ideas to market. My work with these businesses, as well as hundreds of start-ups, on early stage feasibility right through to managing batch production, has helped me refine a unique, effective pencil to profit product development process.
Maths, English, Social Sciences
English, Chemistry, Geography
Sociology, Politics, History
Maths, Physics, Biology
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