45 Minute Masterclass to help you achieve your product innovation goals
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Developing a new product is an expensive and risky business.
If you are serious about bringing your new idea to life, then this masterclass is essential viewing to give you the right foundations for your project.
If you are serious about bringing your new idea to life, then this masterclass is essential viewing to give you the right foundations for your project.
The 7 critical factors
These factors will determine if your idea will be the next best things since sliced bread or will fail and be a massive white elephant. Understanding these factors is an essential starting point to developing a new product.
Commercial viability
How to establish if your product is actually going to make enough monye to be a viable project. Costing, sale price, margins and route to market all come into this assessment process.
Real-life case studies
Learn from the masters as to what really makes the difference when developing a new idea. We pick out six examples from our back-catalog so you can learn the key lessons from these success stories.
The process
We've spent over 12 years making our process as efficient and effective as process. Learn the secrets to managing your product development journey to be risk-adverse and success-focused.
Expert Advice for a strong start
Having worked with entrepreneurs and small businesses for nearly 15 years, I started my own product development journey and realised how much more there was to learn.
It took me a LONG time, and I made a lot of mistakes along the way. I spoke to countless industry experts and other people on the same journey. I read every book and watched every YouTube video I could get my hands on.
I even hired six different professional salespeople to help craft my approach to retailers. And while I’ve learned an incredible amount, I’ve also come to understand something: it doesn’t have to be that complicated.
Out of everything I’ve learned, only a few things — less than 10% — really matter.
The problem is that nobody offers to teach you those few key things, and only those few key things. To really master making money out of your new ideas, you either have to spend a ton of time or a ton of money (or both) learning more than you need to, or doing it and failing a few times before you start to get it right.
Until now.
Over the past few months, I’ve been working on distilling those key lessons into a 45-minute masterclass that’s designed to teach you to basics rapidly and help you really understand what you’re getting into.
Only The Best Instruction
The Masterclass is presented by Phil Staunton.
I have 20 years experience in product development working with companies like Bosch, Manfrotto, Survitec and Heineken to bring new product ideas to market. My work with these businesses, as well as hundreds of start-ups, on early stage feasibility right through to managing batch production, has helped me refine a unique, effective pencil to profit product development process.
Amy Mitchell
Maths, English, Social Sciences
Teresa Roberts
English, Chemistry, Geography
Irene Gonzales
Sociology, Politics, History
Bob Thomas
Maths, Physics, Biology
Don’t just take our word for it
★★★★★ 5/5
"Phil is incredibly knowledgeable about the whole process of taking a product from concept to market, and I have been impressed over and over again as I've watched clients go through that process with him and come out the other end with a commercially viable and successful product."
★★★★★ 5/5
"I have been following D2M over the last 9 months using D2M's 'Product Innovation Academy' on YouTube and eBook 'Make your dream a commercial reality'. These resources have been indispensable to my product-development journey!"
★★★★★ 5/5
"Phil has a tremendous amount of experience in bringing physical product ideas to market as well as establishing his own brand. He’s a fountain of knowledge! I worked with Phil which resulted in the successful launch of my first two ideas that have become world-wide best-sellers."
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