The must-have guide to validating ideas

Everything you need to know about validating your product idea.

developing garden products
Textile product Development

About the guide

Do you have a product idea that you think could change the game, but you’re not sure if it’s worth investing time and resources into? We recorded an exclusive podcast and wrote a pdf handbook, that teaches you D2M’s proven method for validating and testing product ideas to ensure they’ll find immense commercial success – without headaches and wasted R&D funds.

Identifying market demand for your idea

Want to know if your product idea has what it takes to make it in your chosen market? I’ll teach you how to identify market demand and ensure your product is a perfect fit for your target consumers. Don’t fall into the trap of making a half-hearted assessment of your idea, and then suffering from slow sales. Learn how to research your competition, define your target industry, and analyse the potential for growth, by downloading to this exclusive resource.

The Content

Everything you need to de-risk your project and validate a new product idea

Prototype mark 1

Assessing Technical Feasibility

Will it work? Can it be made from cost-effective materials and will it function as intended.

Ensuring Commerical Viability

Potential unit costs, RRP, retail margins and overall financial viability.

Intellectual Property landscape

Assessing potential infringement issues and likelihood of being protectable.

concept development wall

Investment Readiness & ROI

Will the concept return the required value to be attractive to external investors.

Launching your prototype and getting feedback

Stuck on how to dip your toes into product development? It can be easy to forget about your end user when you’re bogged down in developing features. In this download, learn the ins and outs of prototyping, user testing, and gathering feedback from potential customers. I’ll share D2M’s top tips on how to build a minimum viable product, conduct proof of concept, and incorporate feedback into your development process. By using these techniques, you can validate your product’s success and make necessary adjustments before launch.

Overcoming common challenges

How can you avoid common pitfalls during product development? After years of creating groundbreaking new products, I’m ready to share with you my lessons on reducing risk, saving time and resources, and dodging common mistakes – so you can bring your product to market with its best foot forwards. 


Manufacturing new product
Manufacturing new product

Client Testimonials

"I have had the most amazing experience with Phil and he's team. After a long frustrating journey of spending money unnecessarily, and wondering if the people around me truly had my best interests at heart. I can safely say that now I have found the right way forward."
Sanjeev Kalia
Phil Lee
“An excellent company with an enthusiastic, informed and supportive team. I cannot speak highly enough of Phil and his team and would definitely recommend them if you have an idea you want to pursue.”
Sanjeev Kalia
“We have been impressed with the minimum viable product approach to product development. Whilst a lot of companies like to say they adopt this process we have seen first-hand how D2M embody this in their product development”
Amrit Kalher

Content Snapshot


Cultural Fit & Trust

You’re taking a big risk developing a new product, and the project is likely to span 6-12+ months. You need a partner that you get along well with and that you trust to give you honest answers. Cultural fit might not seem like n obvious crtieria but actually can make a huge difference to how the project runs.


Experience and Skills

An experienced product designer or engineer is trained on how to develop a new product from concept to manufacture. Newly qualified designers are unlikely to have the experience of the whole process that you need. Look for a portfolio showing a range of products now in production and check the experience of the actual designer you will be working with.


Project Management

Managing your product development, budget, and timeline can be a full-time job. Especially if there are multiple companies involved in developing a product that requires electronics and an app for example. Project managers use processes to minimise risk during development and are tech-savvy enough to communicate clearly with both the design team and you. However, you might prefer to deal directly with your designers and avoid the risk of Chinese whispers.

The pdf guide is full of useful information like this, to help you validate your concept before taking the plunge into new product development and launch. Make sure you download your copy today! 

READY TO LAUNCH YOUR NEXT BIG IDEA? Listen to our exclusive “Validating your product idea” podcast, and absorb the pdf handbook from leading product designer and D2M director Phil Staunton. You can find it here: