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Viability & Risk

Viability & Risk Services

In today’s volatile business landscape, the success of a product doesn’t merely hinge on innovation, but on its viability and the effective management of inherent risks. At D2M, we’ve crafted a suite of services centered around the assessing viability and risk, ensuring that your product concept doesn’t just have promise but is also resilient against market forces and unforeseen challenges. Don’t just take a punt on that great new product idea but actually review whether it has solid potential before investing considerable sums in a pet project!

Unparalleled Expertise and Comprehensive Insights

  • Deep Dive into Diverse Industries: D2M isn’t just a service provider; we have accumulated knowledge from overseeing thousands of projects across a range of different sectors. This extensive overview ensures that entrepreneurs benefit from insights that are both broad in scope and minutely detailed.
  • Learning from Legacy: Each project in D2M’s illustrious history has been a learning opportunity. Get a head start by accessing distilled wisdom from our past ventures, ensuring they sidestep pitfalls and capitalise on proven strategies.
  • Future-Proofing through Innovation: In a rapidly evolving market landscape, staying ahead of the curve is imperative. D2M’s commitment to continuous innovation, backed by research and development endeavour’s, ensures that entrepreneurial ventures are not just relevant for today but are poised for future success.
Packaging direction process starting on paper

Robust Network and Seamless Global Integration

  • Bridging the Gap with Industry Stalwarts: D2M’s cultivated relationships with suppliers, retailers, distributors, and test houses worldwide act as a gateway for entrepreneurs. These alliances ensure that the product resonates with industry benchmarks and benefits from insider perspectives, streamlining its path to market acceptance.
  • Global Compliance Simplified: With aspirations to make a mark on the international stage, innovators need to navigate the intricate web of global standards and certifications. D2M’s collaborations with global test houses alleviate this challenge, ensuring that products align with international regulations, negating potential compliance hiccups.
  • Tailored Market Insights: Every market has its nuances, preferences, and unspoken rules. D2M’s advanced market research tools and methodologies decode these intricacies, offering entrepreneurs a clear roadmap to capture their target audience’s imagination.

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Complete idea to market service.

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Strategic Problem Solving and Value-Driven Approach

  • Proactive Solution Orientation: Challenges are inevitable, but with D2M, you have the assurance of a partner that doesn’t just identify issues but actively seeks out innovative solutions. Our focus on strategic insights ensures that we always have a proactive approach, turning potential roadblocks into opportunities for enhancement.
  • Maximising Return on Investment (ROI): Financial prudence is paramount for every entrepreneurial venture. D2M’s emphasis on cost-effectiveness, combined with our drive for excellence, ensures that every pound invested yields maximum returns, amplifying the venture’s profitability potential.
  • Cultivating Trust and Reliability: Entrepreneurship can be a solitary journey, but with D2M, entrepreneurs and business leaders gain a reliable partner. Our commitment to transparency, open communication, and unwavering quality ensures that you always have a trustworthy ally by your side, championing your vision and guiding your journey.

Viability & Risk Case Studies

Very good experience with D2M. A valuable and realistic appraisal of my product idea and the options available to me. No pressure to pursue my project just to make a sale. I very much appreciate their help.
5/5
Andrew Bacon

FAQs

What is product viability?

Product viability refers to the likelihood that a product will succeed in the market, considering various factors that contribute to its long-term sustainability and profitability. This encompasses not only the product’s functionality and appeal to its target audience but also its manufacturability, cost-effectiveness, market demand, and adaptability to changing conditions. A product deemed viable is one that meets the needs or desires of its intended users, can be produced and sold at a profit, and can sustain its market position against competition or changing market dynamics. Assessing product viability is a crucial step in the product development process to ensure resources are invested in concepts that have a genuine potential for success.

Assessing the viability of a new physical product concept involves examining its practicality, market potential, and commercial profitability. Initial designs and basic physical models might be required to evaluate its functionality and manufacturability. Market research might be conducted to gauge demand, target audience preferences, and competitive landscape. Costs of production, distribution, and marketing can be researched and established to determine its potential profitability. Finally, it is often necessary to analyse regulatory and environmental constraints to ensure the product meets required standards. By combining practical assessment with market and financial analyses, you can gauge the product’s potential for success.

Product viability is influenced by several factors:

  1. Market Demand: A clear need or desire for the product within the target market.
  2. Competitive Landscape: Existence of similar products and potential differentiation.
  3. Cost of Production: The feasibility of producing the product at a cost that allows for competitive pricing and profit margins.
  4. Regulatory Compliance: Ensuring the product meets necessary standards and regulations.
  5. Technological Feasibility: Availability and maturity of technology required for the product.
  6. Scalability: The potential to produce the product in large volumes without compromising quality or drastically increasing costs.
  7. Distribution and Marketing: Accessibility to effective channels to promote and distribute the product.
  8. Customer Feedback: Positive response from potential users or early adopters.
  9. Environmental and Ethical Considerations: Sustainability and social responsibility aspects that can influence acceptance. By understanding these factors, companies can gauge whether a product has the potential to succeed in the market.

Absolutely, product viability can shift over time due to various reasons. Market dynamics, including changing consumer preferences, technological advancements, and socio-economic factors, can influence a product’s relevance and demand. For instance, products like VHS players were once viable, but advances in digital technology rendered them obsolete. Similarly, environmental concerns can affect the viability of products deemed unsustainable. Economic fluctuations can alter consumers’ purchasing power, impacting the success of luxury items or non-essential goods. Regulatory changes can also introduce challenges, making previously compliant products non-viable. Businesses must constantly monitor and adapt to these evolving circumstances to ensure their products remain viable and continue meeting market needs.

Absolutely, product viability can shift over time due to various reasons. Market dynamics, including changing consumer preferences, technological advancements, and socio-economic factors, can influence a product’s relevance and demand. For instance, products like VHS players were once viable, but advances in digital technology rendered them obsolete. Similarly, environmental concerns can affect the viability of products deemed unsustainable. Economic fluctuations can alter consumers’ purchasing power, impacting the success of luxury items or non-essential goods. Regulatory changes can also introduce challenges, making previously compliant products non-viable. Businesses must constantly monitor and adapt to these evolving circumstances to ensure their products remain viable and continue meeting market needs.

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Overview of Viability & Risk

  1. Comprehensive Viability Analysis: Every groundbreaking idea needs a reality check. We deep dive into your product’s commercial viability in its target market. Our team, equipped with state-of-the-art market research tools and industry knowledge on product costing to evaluate whether your product can make sufficient margin. This assessment can also look at tooling and production setup costs so that the level of overall initial investment doesn’t come as a shock later in the project.
  2. Risk Assessment: In product development, risk is a constant companion. Our risk assessments maps out potential pitfalls, from design flaws to production challenges. Not only do we anticipate these challenges, we equip you with strategies to navigate them, ensuring smoother transitions from concept to market.
  3. Market Trend Analysis: Understanding the current market pulse is critical. Our analysts, armed with cutting-edge data analytics platforms, explore ongoing market trends, consumer behaviours, and competitive landscapes. This not only gauges your product’s current viability but can predict future shifts that could impact its success.
  4. Technical Feasibility Study: A product that looks good on paper might not be feasible in practice. We evaluate the technical aspects of your product, from the intricacies of its design to the complexities of its production process, ensuring that it’s not just visionary but also practical.
  5. Manufacturing Feasibility Assessments: Completed by our highly experienced team, our Manufacturing Feasibility Assessment provides a critical bridge between design and production. We delve into the layers of your concept’s design, evaluating its compatibility with existing manufacturing technologies, materials, tooling requirements, and scalability challenges. Our team ensures that your product is not only innovative but also primed for efficient, cost-effective, and scalable manufacturing. This meticulous assessment aids in preempting potential production challenges, safeguarding your investment, and ensuring a smooth transition from the design board to the production floor.
  6. Regulatory and Compliance Checks: The modern market is rife with regulations. We ensure that your product complies with all necessary standards, minimising the risk of legal entanglements that could hinder its success. This is often critical where product use has an impact on safety such as with child’s car-seats. it might just be that your great new idea isn’t possible to get through the necessary testing and certification requirements.

Through our comprehensive “Viability and Risk” services, D2M offers businesses a complete perspective on their product concepts. The services we offer combine the above assessment tools often with initial product development and prototyping to provide a reliable foundation before continuing the detailed development of your project.

Not only that but, we don’t just highlight potential roadblocks; we provide actionable solutions, ensuring your product’s journey from ideation to market is as smooth and successful as possible.

These services can be used in combination at different stages of a product development journey to provide reassurance to key stakeholders before development is continued. This is a key way to manage risk and help ensure success within our stage-gate process.

Viability & Risk Process

D2M’s Viability and Risk Assessment Process: A Holistic Approach to Product Success

At D2M, we understand the complexities involved in transitioning an innovative idea into a tangible product. Over the years, our approach has evolved into a finely-tuned and comprehensive process, probing the viability and risk aspects of product development and crafting technical and commercial solutions to the revealed challenges. Here’s an insight into how we do this:

  1. Leveraging Strong Industry Relationships: Our deep-seated partnerships with suppliers, retailers, and distributors serve as a cornerstone of our assessment process. By tapping into these relationships, we gather invaluable professional opinions that provide real-world context to our evaluations. This ensures that your product isn’t just innovative on paper, but aligns with the expectations and standards of industry insiders.
  2. Digital Market Research: Our cutting-edge internet-based market research tools allow us to delve deep into consumer insights, preferences and concerns. By crafting carefully proposed questions, we gauge the market, refining our understanding of the target audience’s preferences, pain points, and expectations. This data-centric approach provides empirical backing to our viability assessments.
  3. Global Standards and Certification Assessments: Venturing into the global market necessitates adherence to diverse standards and certifications. Our established ties with renowned test houses worldwide empower us to evaluate your product against stringent global benchmarks. This preemptive evaluation ensures that you are aware of potential issues and the design can be adapted early on accordingly.
  4. Proprietary Assessment Tools and Methodologies: Drawing from our extensive experience managing projects across diverse industries, we’ve developed unique assessment tools and methodologies. These in-house resources empower us to evaluate product viability and risk through a specialised lens, tailored to recognise industry-specific challenges and opportunities.
  5. Learning from Our Own Launches: Experience is a formidable teacher. Having launched our products, we’ve garnered firsthand insights into the challenges and risks of the product journey. These lessons, now part of our extensive knowledge, fortify our assessments, ensuring your product benefits from our past experiences.
  6. Strategic Insight for Forward-Thinking Solutions: It’s one thing to identify potential issues, but at D2M, we pride ourselves on being solution-oriented. Our strategic insights, honed over countless projects, enable us not just to pinpoint challenges but to propose innovative, practical solutions. Our creative team are often leverages to solve both design and commercial challenges. This two-pronged approach ensures that you’re equipped with actionable strategies, ready to navigate the complex product development landscape.

In essence, D2M’s Viability and Risk Assessment process is more than a procedural evaluation. It’s a blend of our experience, technical and creative skills, global partnerships, and a relentless pursuit of improved success rate. Together, these elements deliver a robust assessment, positioning your product for success in today’s dynamic market.

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Bonus 40min extended case-study video!