The must-have guide to validating ideas
Everything you need to know about validating your product idea.
Do you have a product idea that you think could change the game, but you’re not sure if it’s worth investing time and resources into? We recorded an exclusive podcast and wrote a pdf handbook, that teaches you D2M’s proven method for validating and testing product ideas to ensure they’ll find immense commercial success – without headaches and wasted R&D funds.
Bootstrapped to 800,000 Units Sold Worldwide: The Story Behind Rockit
April 17, 2025
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How do you go from a family Christmas hack to a globally recognised product used by nearly a million parents? In this episode of It’s only a
Introducing: It's only a Prototype Podcast
April 9, 2025
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Welcome to It’s only a Prototype! What does it really take to launch a physical product? Spoiler: it’s messy, it’s unpredictable and it’s never as
Phil Staunton
Managing Director of D2M Product Design
Phil is the Managing Director of D2M Product Design, a leading product design company that has helped hundreds of businesses and start-ups successfully bring their product ideas to market. He is also the founder of Ark Pushchairs, where he has gained extensive experience in the entire product development process—from concept to launching his product range in prestigious high street retailer John Lewis.