Get your copy of our 100 page guide to protecting, developing, manufacturing & launching a new product
Developing a new product is a complex undertaking. There are many pitfalls and it’s easy to make costly mistakes. This 100-page ebook has been created to give an overview of the whole process from idea to market to help you succeed and profit from your great idea.
Intellectual property (IP) is often a critical factor between success and failure, and it should be considered at almost every stage of the product development cycle. That is why Chartered Patent Attorney, Vicki Strachan, has joined forces with Product Design Engineer, Phil Staunton, to bring you this ebook.
Why protecting your idea is critical and how to go about patenting your new innovation.
The importance of prototyping and how to ensure that you test and refine your product.
How to find a manufacturer and the key pitfalls to avoid during sampling
How to utilise market research to improve your chances of commercial success.
Assessing the viability of concepts before you spend money on product development.
How to sell your idea and ensure that you make a profit.
Contents
- The importance of confidentiality
- Starting a company
- Funding
- Intellectual Property
- Viability assessment
- Product Development
- Market Research
- Computer Aided Design
- Prototyping
- Product Branding
- Packaging Design
- Manufacturing and Production
- Sampling
- Certification and testing
- Shipping and logistics
- Routes to market
The book is written by Vicki Strachan (Chartered European Patent Attorney) and Phil Staunton (Experienced Product Design Engineer).
Vicki is a multi award winning Patent Attorney and CEO at Strachan IP Ltd. Over 20 years’ experience helping entrepreneurial companies to protect the parts of their business that keep them ahead of their competitors. Vicki has worked in private practice with clients of all types, including start-up and spin-out companies, universities, SMEs and multinational corporations, in many different science, technology and manufacturing sectors.
Phil has over 20 years’ experience in supporting start-ups and SMEs to develop and launch innovative, new products onto the market. Phil specialises in strategic planning of product development to minimise risk and therefore maximise the chances of success. Phil founded D2M Innovation in 2013 and since then has grown the business to a medium sized design consultancy. More recently Phil, along with a co-founder, started Ark – a new innovative brand in the premium nursery sector.
Vicki Strachan
Phil Staunton
Bonus features
- Phil’s story of developing and launching his own product range with John Lewis
- Five other entrepreneurs’ stories of how they made hundreds of thousands of pounds from selling their ideas
- Guide to pitching your product
- How to price your product effectively
Get your copy of our latest guide to protecting, developing & launching a new product.