Get your copy of our 100 page guide to protecting, developing, manufacturing & launching a new product.

Developing a new product is a complex undertaking. There are many pitfalls and it’s easy to make costly mistakes. This 100-page ebook has been created to give an overview of the whole process from idea to market to help you succeed and profit from your great idea.

Intellectual property (IP) is often a critical factor between success and failure, and it should be considered at almost every stage of the product development cycle. That is why Chartered Patent Attorney, Vicki Strachan, has joined forces with Product Design Engineer, Phil Staunton, to bring you this ebook.

Why protecting your idea is critical and how to go about patenting your new innovation.

The importance of prototyping and how to ensure that you test and refine your product.

How to find a manufacturer and the key pitfalls to avoid during sampling

How to utilise market research to improve your chances of commercial success.

Assessing the viability of concepts before you spend money on product development.

How to sell your idea and ensure that you make a profit.

The importance of confidentiality
Starting a company
Funding
Intellectual Property
Viability assessment
Product Development
Market Research
Computer Aided Design

Prototyping
Product Branding
Packaging Design
Manufacturing and Production
Sampling
Certification and testing
Shipping and logistics
Routes to market

The book is written by Vicki Strachan (Chartered European Patent Attorney) and Phil Staunton (Experienced Product Design Engineer).

Vicki is a multi award winning Patent Attorney and CEO at Strachan IP Ltd. Over 20 years’ experience helping entrepreneurial companies to protect the parts of their business that keep them ahead of their competitors. Vicki has worked in private practice with clients of all types, including start-up and spin-out companies, universities, SMEs and multinational corporations, in many different science, technology and manufacturing sectors.

Phil has over 20 years’ experience in supporting start-ups and SMEs to develop and launch innovative, new products onto the market. Phil specialises in strategic planning of product development to minimise risk and therefore maximise the chances of success. Phil founded D2M Innovation in 2013 and since then has grown the business to a medium sized design consultancy. More recently Phil, along with a co-founder, started Ark – a new innovative brand in the premium nursery sector.

"I’ve learnt so much and can see a clear path of growth for the business and the IP required."

"I would highly recommend Phil for anyone that needs a first class product designer who will go out of his way for your idea to get it from paper to product."

By far, without question the best around. Vicki came recommended to us by a trusted source after 3 years and two previous attorneys failed us miserably.

"Genius Alert!!! Phil is one of the best start-up consultants you find out there. In contrast to all other start-up consultants you will encounter, Phil has first-hand experience of what it means to raise start-up funding, build the team and navigate the highs and lows of the start-ups."

Building a business based on innovation requires secure IP. Vicki Strachan has an outstanding ability to find the novelty in an idea. I trust Vicki and hope to continue relying on her expertise to protect new ideas.

"Phil has a tremendous amount of experience in bringing physical product ideas to market as well as establishing his own brand. He’s a fountain of knowledge!

Bonus features

Phil’s story of developing and launching his own product range with John Lewis
Five other entrepreneurs’ stories of how they made hundreds of thousands of pounds from selling their ideas
Guide to pitching your product
How to price your product effectively

Get your copy of our latest guide to protecting, developing & launching a new product.

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Contents

Vicki Strachan

Phil Staunton

to successful

product