17-Step Guide for Creating Effective Packaging Design Ideas

Packaging design ideas process shown by a man working with a cardboard mockup

Creating packaging design ideas is a fine art. It goes beyond attention-grabbing style, memorable branding and protecting your product. Packaging needs to meet a range of different objectives in order to be visually appealing and practical to manufacture. This demands a carefully considered, well-rounded approach. Striking the right balance between aesthetics and functionality can be […]

How to Rival Established Brands when Launching a New Product

rival brands thumbnail

How to Rival Established Brands when Launching a New Product Starting up a business is tricky. You’re an unknown brand, with an unfamiliar product, and generally, customers prefer to buy from familiar brands. In many cases, brands that they have bought from before that they trust. Research by Econsultancy finds that 82% of searchers choose […]


Sockatoos cotton trousers sold in John Lewis

‘Sockatoos’ are fab quality cotton trousers with unique built-in socks for babies and toddlers up to 4 years. NO MORE LOST SOCKS! Avoid one of the biggest parental bugbears – misplaced and mismatched socks, not to mention cold little feet. Cute, comfy and practical!


CouchCoaster INTRO CouchCoaster is an innovative idea to support your drink securely while sitting on a sofa removing the risk of accidental spillages. Developed from sketch concept to production by D2M, it is now selling internationally. DESCRIPTION The product is a weighted silicone stability coaster for sofas that keeps the user’s drink within easy reach. […]

From idea

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Bonus 40min extended case-study video!