An introduction to designing products for the beauty market.
One of the biggest and fastest growing markets in the past recent years has been the makeup and beauty industry.
With social media mediums such as Instagram, YouTube, tikTok and snapchat increasing marketing and spreading popular new products in makeup & haircare, it is not surprise that there have been large successes in the beauty market. Often the simplest designs have reached large and sometimes international success.
You don’t have to look any further than the teardrop shaped blender sponge to see a clear example of this!
The key in breaking through in the beauty industry is not only creating something helpful for consumers, but also innovative and fresh – as well as aesthetically pleasing. Sometimes, just a simple redesign to a traditional favorite can also reach major success in this industry.
Marketing, brand and packaging are the key ingredients for success here. Good product design can only take you so far in the beauty industry!
A common problem found with all makeup users is that you eventually end up with piles of different beauty products. What about when you’re travelling? Packing your products can become a nightmare, and finding the right travel storage solution that can fit all the different sizes of your products can almost seem impossible.
We’ve worked with various client on solutions for this very problem and can work with you if you have an idea to make it more convenient to organise your beauty items at home or to travel with them.
One of the best ways to create a useful and successful product is by observing what is most needed by your target market. In the terms of the beauty community, a real issue was the amount of time spent cleaning the thousands of makeup brushes that most beauty consumers had.
We’ve worked with a company client to develop a product for cleaning beauty products that is soon to launch onto the market. Watch this space!
If you struggle with ideas on how to create a completely new product, sometimes the best way to create a product is to improve what you already have.
Take a leaf out of Dyson’s book and try to look at a problem with a fresh set of eyes. What technologies from other areas could be applied into the beauty product sector? Recently we worked on a product for foot care that provided a genuine solution to a real need by taking technology for automobile repair and applying to a beauty product. Launch is imminent!
If you have a great new beauty product and you’d like to learn more about this process, get in touch with us here.
D2M Innovation offers product development services tailored to small businesses, startups, and entrepreneurs. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We have full workshop in house to prototype concepts and complete industrial design, mechanical engineering, electrical engineering, and sourcing manufacturers.
We’ve worked with a number of clients to bring innovative beauty products to the market.
Do get in touch if you have a project for the beauty market, we’d love to hear about it! If you would like to carry on reading more about designing beauty products click here.
If you’ve got a project for a beauty product but don’t know how to go about developing it, contact us today and we can arrange a call to discuss it.
If you would like to read more about product design in the health and beauty sector click here.
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