Equerry

EquerryShine is a revolutionary electric shoe polisher designed to make shoe care easier, faster, and more enjoyable. The product was created by two brothers, Anthony and Charles. Anthony is a chef and Charles is a serial inventor, and together they approached Design2Market (D2M) for their expertise in product design to help them bring their vision to life. The result is a unique and functional product that has revolutionized the way people take care of their shoes.

The Outcome

EquerryShine was launched on Amazon and was met with great enthusiasm by customers around the world. The success of the product is a testament to the power of innovative thinking and collaboration in creating a high-quality and functional product.

The Story

The idea for the Equerry Shoe Polisher was born out of the collaboration between two brothers, Anthony and Charles. Anthony is a chef, and Charles is a serial inventor who has always been passionate about developing innovative products that solve everyday problems.

One day, preparing for a family wedding, Charles was polishing his shoes and became frustrated with the time-consuming and messy process. He knew there had to be a better way to get a perfect shine on his shoes without all the mess and hassle. So, he approached his brother Anthony with the idea of creating an electric shoe polisher that would make the process quick and easy.

Charles and Anthony first worked with another design company who produced some images of how the product might look but without any detailed consideration for the functionality of the product. After encountering frustration and disillusionment, they approached Design2Market (D2M) for help. The team at D2M took a pragmatic approach and produced a quick proof of concept prototype to check essential elements such as motor torque, power requirement, and battery life. D2M’s extensive workshops allowed them to quickly carry out this type of proof of concept prototyping, ensuring that the technical side of the product was proven before moving on to detailed 3D CAD models, high-fidelity prototypes, and producing the necessary details and images for the successful Kickstarter campaign.

The final design of the Equerry Shoe Polisher is a sleek and stylish product that can polish shoes quickly and easily. The product is lightweight, compact, and portable, making it perfect for use at home, in the office, or on the go – exactly what Charles and Anthony intended from the outset!

Related Case Study

Details

D2M’s focus on functionality and attention to detail enabled them to create a high-quality product that met the needs of both the founders and their target market. The Equerry shoe polisher is a sleek and innovative product that is easy to use and produces exceptional results. Its powerful motor, high-quality brushes, and rechargeable battery make it a must-have for anyone looking for a quick and easy way to shine their shoes.

The Equerry shoe polisher also has a range of features that make it stand out from the competition. Although there is not much competition as this idea is pretty unique! Its ergonomic design and non-slip base ensure that it is safe and comfortable to use, while its compact size makes it easy to store and transport. The shoe polisher is also easy to clean, with a removable head that can be washed under running water.

D2M’s extensive experience in product development, prototyping, and manufacturing was critical to the success of the Equerry shoe polisher. By working closely with the founders, D2M was able to create a product that was both functional and aesthetically pleasing, while also ensuring that it was cost-effective and efficient to manufacture. The successful Kickstarter campaign and positive reviews from customers demonstrate the power of innovative thinking and collaboration in creating a high-quality and functional product.

If you have an innovative product design idea or any other idea, contact D2M today to see how we can help you bring your vision to life. Our team of expert designers and engineers has years of experience working in the product design industry, giving us a deep understanding of customer needs and preferences across a wide range of products.  

Client Website: https://equerryshine.co.uk/

Amazon Listing: https://www.amazon.co.uk/Equerry-Polish-Electric-Leather-Polisher/dp/B09T

From idea

to successful

product

All the resources you will need:

Bonus 40min extended case-study video!