Web Design and Development
Lightly Salted is a digital marketing agency based in Dorset. They believe in being positive for people, the planet and businesses. Founded in 2017, their goal is to provide high-quality website design services and SEO to start-ups and established businesses while using their platform to drive positive change.
Our Process
Planning and Strategy: This initial phase involves understanding the client’s business goals, target audience, and desired website functionality. Key activities include outlining the site structure, and planning the content strategy. This stage sets the foundation for a website that meets both business objectives and user needs.
Design and Development: Here, the visual layout is created, ensuring the design aligns with your brand and the website’s purpose. Development involves creating the site, adding functionality, and ensuring it’s responsive across different devices. This phase transforms the initial plan into a functional, visually appealing website.
Testing and Launch: Before going live, the website undergoes testing to ensure it functions correctly and is free from bugs. This includes testing on various browsers and devices, checking for broken links, and ensuring SEO best practices are followed. Once testing is complete, the website is launched and becomes accessible to the public. This final step also includes post-launch activities like monitoring website performance and making necessary adjustments.
Positive Business Footprint
Align with a brand that not only uplifts your digital presence but also emphasises social responsibility. We’re all about creating a positive impact – on people, the planet, and businesses.
Trustworthy Partnership
Honesty, integrity, and shared values form the backbone of our business. When you choose Lightly Salted, you’re not just getting a service; you’re joining a community that values trust and transparency.
Holistic Solutions
From the initial design to post-launch maintenance, our end-to-end services provide a comprehensive solution for all your web needs, saving you time and effort.
FAQs
Why is web design important for my product?
A well-designed website not only reflects your brand’s aesthetic but also facilitates the user’s journey from landing on your page to making a purchase. A poorly designed website can turn away potential customers, while a thoughtfully constructed one can enhance your product’s appeal. Having a good website from the start plays a pivotal role in how your product is perceived and ultimately, how it sells.
What features should my product website have?
Your product website should be visually appealing, easy to navigate, and quick to load. Essential features often include a compelling home page, detailed product descriptions, high-quality images, an intuitive checkout process, and responsive design that works across devices. SEO optimisation and social media integration are also crucial. If you’re working with a full-service agency like Lightly Salted, they can provide you with web design that encompasses all these key features.
Can web design impact my product's sales?
Absolutely. Web design directly impacts user experience, which in turn affects conversion rates and sales. A user-friendly, visually pleasing design can guide visitors smoothly through the sales funnel, increasing the likelihood of them making a purchase. On the other hand, poor web design can frustrate potential customers and may lead them to abandon your website altogether.
Should I use a web design agency?
Choosing Lightly Salted for your web design needs ensures you get a blend of creativity, technical expertise, and a keen understanding of market trends. Lightly Salted focus on creating tailored web solutions that resonate with your target audience and promote your product perfectly. Whether you’re a startup or an established business, their comprehensive design services aim to increase engagement and drive sales, making us a top choice for businesses looking to make an impact.
Why should I use your web design agency?
Choosing Lightly Salted for your web design needs ensures you get a blend of creativity, technical expertise, and a keen understanding of market trends. Lightly Salted focus on creating tailored web solutions that resonate with your target audience and promote your product perfectly. Whether you’re a startup or an established business, their comprehensive design services aim to increase engagement and drive sales, making us a top choice for businesses looking to make an impact.
Overview of Web Design and Development
Web Design and Development
Landing Pages for Product Launches
Their Landing Page service is ideal for start-ups and established businesses launching new products. These pages are designed to create impactful, focused presentations of your new offerings, capturing the essence and value of your product effectively. For established businesses, this service complements your existing brand, while for start-ups, it provides a vibrant, attention-grabbing introduction. Each page is conversion rate optimised, SEO-optimised and speed-focused, essential for quick market penetration and visibility. This service offers a direct, compelling showcase for your new product, tailored to engage and convert your target audience.
Brochure Websites for Product Introductions
Brochure Websites are perfect for both start-ups and established businesses introducing new products. They offer a comprehensive platform to detail your product’s features, benefits, and unique selling points. For established businesses, these websites can seamlessly integrate with your existing online presence, while for start-ups, they provide a substantial, professional platform to launch your new product. Designed for user experience and SEO, these sites ensure your product stands out in the marketplace, providing a detailed, attractive showcase that resonates with your audience.
E-Commerce Websites for New Product Sales
Their E-Commerce Website service suits both start-ups and established businesses focused on selling new products online. These sites are tailored to display your product attractively, facilitating an easy and efficient buying process. For established businesses, this means expanding your digital footprint to include new products. For start-ups, it’s an opportunity to launch your product with a bang. Their focus on user experience, SEO, and conversion optimisation ensures that your new product reaches its target market effectively, enhancing online sales potential from the outset.
SEO
Their SEO service is strategically designed to complement the launch of your new website, ensuring that your online presence is not just visually stunning but also highly visible and effective in attracting your target audience.
Beginning with an Initial Assessment, they delve into understanding your business, industry, and audience. This step is crucial in tailoring an SEO strategy that aligns with your unique business goals and the specific characteristics of your market. They conduct thorough market and keyword research, ensuring that your website is optimised to capture the searches most relevant to your business and audience.
Developing an SEO Strategy is the next critical phase. Here, they focus on foundational elements that will bolster your website’s performance from the start. This includes planning an SEO-optimised site structure and outlining potential content topics that resonate with your target audience. This strategic planning ensures that your new website is not only visually appealing but also structured in a way that search engines favour, enhancing your online visibility.
The Implementation of SEO Tactics is seamlessly integrated into the development of your new website. They meticulous approach involves integrating essential on-page SEO elements such as optimised meta tags and strategic keyword usage, ensuring your website is primed for search engine ranking and user engagement.
Finally, Ongoing Monitoring and Optimisation play a vital role in the success of your SEO efforts. SEO is a continuous process, and they understand the importance of adapting to changing market trends and search engine algorithms. They use tools like Google Analytics to track your website’s performance, providing monthly reports and refining their SEO tactics based on data-driven insights.
In summary, Lightly Salted’s SEO service is not just an add-on but a fundamental component of your website development process. It ensures that your new website is not only a digital representation of your brand but also a powerful tool in attracting and engaging your desired audience, ultimately driving business growth and success.