Services > Brand & Packaging > Logo Design

Logo Design

Logo design and packaging design for Avi Bear

Whether you’re seeking an iconic representation strong enough to stand independently or a text-based emblem that speaks volumes, our process is tailored to understand and bring to life your unique vision for your brand.

With a balance of strategic understanding and creative excellence, we design logos that reflect your brand’s core values.

Our Process

Conceptualise & Collaborate:

Our artistic journey kicks off with a heart-to-heart. In this initial phase, it’s about dialogue and discovery. You share your brand’s story, ethos, aspirations, and emotions you wish your logo to evoke. We, in turn, immerse ourselves in this narrative, transforming your words into creative fuel.

Our initial step is aligning firmly with your brand’s core identity. It’s a pragmatic and strategic approach where we define the fundamentals guiding the entire design process. Your vision and our creative expertise come together to prepare for the following development.

Draft & Develop:

With the foundation of your brand’s story and our creative insight, we embark on the design process. This stage involves drafting, refining, and iterating potential logo concepts. We delve into experimenting with colour schemes, typography, and imagery — this phase is dedicated to discovery and refinement.

During this pivotal phase, our design team collaborates with you to blend your brand’s identity with our creative expertise. It’s a journey enhanced by comprehensive sketches and open channels for feedback, enabling us to hone each design. Our goal is to craft designs that not only resonate with your brand’s values but also captivate your intended audience.

Refine & Reveal:

This phase is critical as we take the selected drafts and refine them into your final design. We focus on precision and detail, ensuring that every design aspect is polished and pixel-perfect. This step ensures that the design meets and exceeds your expectations and is ready to make a lasting impression in the marketplace.

When the design aligns with our high standards and your approval, we proceed to the final presentation. What you receive is more than just a logo; it’s a carefully crafted visual identity poised to represent your brand to the world.

Our dedication at D2M extends beyond the realm of traditional design services. Through our thorough 3-step “Logo Design” process, we partner with you to craft a logo that not only stands out visually but also embodies your brand’s narrative and ethos effectively.

Visual Storytelling: A Tale Beyond Words

Our logo design service intricately integrates your brand’s narrative, principles, and values into one distinctive design. This results in an emblem that communicates with your audience more profoundly than words alone can achieve. For both emerging startups and established corporations, a meaningful logo ensures that your brand’s message is conveyed, comprehended, and recalled—even amidst the noise of crowded marketplaces.

Logo design process with the team

Brand Recognition: Standing Out in the Crowd

In the bustling marketplaces of today, where countless brands clamour for attention, how does one ensure they’re not just seen but remembered? The answer lies in a distinct and captivating logo. A well-crafted logo acts as your brand’s beacon, making it instantly recognisable amidst the sea of competitors. It’s akin to having a signature tune in a movie unmistakably associated with a character.

Every time your logo is spotted on a product, an advertisement, or a storefront, it reinforces your brand identity. With our logo design service, you’re not just investing in a visual emblem but securing a ticket to heightened brand recall and recognition.

Logo Design for Saddle Mac

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Building Trust & Credibility: More Than Just a First Impression

logo acts at the forefront of your company’s image. A professional and thoughtfully designed logo doesn’t just capture attention; it builds the foundation for trust and credibility. It communicates to your audience that you take your brand seriously and are committed to its visual impact.

In today’s marketplace, where trust is invaluable, a logo thoughtfully crafted speaks volumes about your brand’s dedication to excellence and professionalism. Choosing our logo design service means you’re not just choosing a logo; you’re endorsing your brand as trustworthy and dependable.

Our work with Avibear illustrates this philosophy. The logo we created goes beyond being a mere symbol—it narrates the brand’s story, echoing the care and protection that Avibear’s products represent.

With D2M’s Logo Design service, you do more than create a visual; you establish a brand identity that builds confidence with your audience, ensuring your brand’s presence is memorable and trusted.

Logo design and packaging design for Avi Bear


What is the importance of a logo in branding and corporate identity?

A logo is often dubbed as the face of a brand. It’s the first visual cue that people associate with a company and plays a pivotal role in branding and corporate identity. A well-designed logo captures the essence and ethos of a brand and distinguishes it in the market, ensuring instant recognition. It embodies a brand’s values, mission, and vision, offering a visual representation that resonates with the audience. Moreover, a logo fosters trust and credibility, signalling professionalism and commitment to quality.

The logo design process is a journey of discovery and creativity. It typically begins with a detailed consultation to understand the brand’s objectives, values, and target audience. Brainstorming sessions and preliminary sketches follow this. Once a concept is settled, designers move to digital rendering, experimenting with colours, fonts, and layout. Multiple design options may be presented, refined based on feedback, and iterated until the final design is perfected. The culmination is a logo that encapsulates the brand’s essence, ready to make its mark in the world.

Designing a logo is a blend of art and strategy. Key elements to consider include:

  • Simplicity: A logo should be easily recognisable, and simplicity often aids recall.
  • Relevance: The design should resonate with the brand’s industry, values, and target audience.
  • Versatility: A good logo works across various mediums, from business cards to billboards.
  • Timelessness: While it’s essential to be contemporary, a logo should also have a timeless appeal, ensuring its relevance over the years.
  • Uniqueness: With numerous brands in the market, standing out is crucial. A logo should be distinct and memorable.

While both are intertwined, they serve different purposes. Logo design focuses primarily on creating a visual emblem that represents a brand. It’s about encapsulating the brand’s essence in a singular design. On the other hand, Brand Direction is a broader service encompassing the overall strategic approach to defining, establishing, and conveying a brand’s identity, values, voice, and positioning in the market. While a logo is a component of this, Brand Direction delves deeper into messaging, brand guidelines, communication strategies, and more.

While both are intertwined, they serve different purposes. Logo design focuses primarily on creating a visual emblem that represents a brand. It’s about encapsulating the brand’s essence in a singular design. On the other hand, Brand Direction is a broader service encompassing the overall strategic approach to defining, establishing, and conveying a brand’s identity, values, voice, and positioning in the market. While a logo is a component of this, Brand Direction delves deeper into messaging, brand guidelines, communication strategies, and more.

Overview of Logo Design

The logo encapsulates the narrative of the brand visually. Logo design is the art and science of moulding your brand’s identity into a symbol, emblem, or typeface that resonates with your audience and stands tall amidst competitors.

Consider our project with Avibear as an example. Our goal was to represent the innovation of their unique burp cloth. We started with defining Avibear’s brand values and then moved on to generate a range of design ideas.

Our systematic process resulted in a logo that depicts a bear subtly looking out, reminiscent of the protective and caring interaction of a child with a parent. This design not only gave Avibear a friendly and reliable face but also created a direct link between the logo, the product’s distinctive features, and its backstory.

Why Do Businesses Prioritise Logo Design?

Logo design is fundamentally about crafting an identity that’s instantly recognisable. Entrepreneurs and brand managers understand that a well-constructed brand strategy is crucial, but it’s the logo that often captures the initial attention.

By opting for a bespoke logo design, you’re establishing a unique brand identity and ensuring that this identity creates an instant connection with your target audience.

The Avibear project serves as a prime example; the logo we designed conveyed the brand’s dedication to quality and reliability while also representing the protective and comforting bond between parent and child through its innovative bear icon. This logo represents the core of the brand, reflecting the intimate experiences Avibear’s products are a part of.

Our service offers the unique opportunity to translate your brand’s essence, values, and promises into a compelling visual emblem.

Prerequisites for the Service

Before we dive into the creative realms of logo design, here are a few essentials:

  • Your Brand’s Story: Every brand has a tale to tell. Whether you’re a startup or a well-established name, understanding your brand’s mission, vision, and values gives us a starting point.
  • Design Inspirations: Do you have some logos or designs you adore? They act as a roadmap, guiding the style and tone while ensuring alignment with your vision.
  • Specific Expectations: If you have a particular motif, colour palette, or style in mind, let us know. The more precise your vision, the more targeted our design journey will be.

The Next Steps Post-Service

After the brushes are down and the pixels are perfected, our journey with your logo doesn’t end:

  • Integration & Branding: With the logo ready, it’s time to integrate it across all brand assets, ensuring a cohesive and consistent visual brand language.
  • Brand Guidelines: Crafting a detailed guide that outlines logo usage, colour palettes, typography, and more ensures your brand remains consistent across different platforms and media.
  • Launch & Promotion: With your brand-new logo, it’s time to introduce it to the world. From social media announcements to rebranding campaigns, there are many ways to create buzz.

Why D2M for Logo Design?

Rich Expertise: With many brands and logo designs under our belt, our track record reflects our passion and expertise in crafting logos that look good and align with brand ethos.

Bespoke Design Journey: We recognise that every brand is unique. Our design approach is moulded around your brand, ensuring a genuinely one-of-a-kind logo.

Holistic Vision: For us, logo design isn’t an isolated task. We view it as a pivotal part of your brand story, ensuring the design perfectly resonates with your product, audience, and market positioning.

Limitations of the Service

As with all artistic endeavours, there are a few things to keep in mind regarding our logo design service:

  • Subjective Outcome: Art, including logo design, is inherently subjective. The process is iterative, and collaborative discussion is expected to reach the correct result.
  • Time Investment: Crafting a logo that captures a brand’s essence requires time. While we’re committed to efficiency, perfection must be timely.
  • Scope of Design: While we delve deep into logo design, extending the same design language to other brand assets might require additional engagements.

In the bustling marketplace, where brands vie for attention, a distinct logo can be your beacon, drawing customers towards your brand. With D2M’s logo design service, we ensure your brand doesn’t just fit in but stands out, making a mark.

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