Research & Strategy

At D2M, our suite of research and strategy services is designed to guide you through every step of the journey, ensuring your product’s success in the market. We understand that the early stages of product development can be challenging, especially when resources are limited and uncertainties abound. That’s why we offer a minimum viable approach – a focused, efficient, and cost-effective way to develop a credible brand and product before revenue generation.

Discovery Meeting

Our journey begins with the Discovery Meeting—an affordable and informative introduction to working with D2M. This meeting is your opportunity to meet the designers who will bring your vision to life. We delve deep into your project, discussing your requirements in detail and exploring the broader strategy for your product launch. By understanding your concept thoroughly, we tailor a proposal that aligns with your project’s unique needs and goals.

This initial step ensures that we are well-prepared to move forward with a clear understanding of your project’s scope and direction. Whether you have existing prototypes or concepts, this meeting sets the foundation for a successful collaboration.

Innovation Workshop

When the path forward isn’t clear, the Innovation Workshop emerges as a powerful tool. This dynamic, collaborative session involves our creative design team, bringing their diverse expertise to the table. Whether you’re grappling with unresolved product mechanisms or searching for innovative ideas, this workshop is the starting point.

Our team’s extensive experience in various sectors ensures that fresh ideas flow freely during the workshop. We prepare meticulously, compiling target market information and facilitating discussions that keep the team aligned with project goals. The workshop’s outcome includes a shortlist of potential concepts, each assessed for feasibility, manufacturing processes, and cost-effectiveness.

Initial Market Insights

At D2M, we frequently encounter entrepreneurs brimming with innovative product ideas born out of personal challenges or frustrations. These founders often find encouragement from close friends and family, believing their solutions will resonate with a broader audience. However, it’s crucial to recognise that feedback from loved ones can be inherently biased, often leaning toward positivity to spare feelings. To accurately assess a product’s potential value, obtaining honest, unbiased feedback from the actual target market is imperative.

Conducting market research at the early stages of product development may reveal a decisive verdict on the project’s feasibility. It’s possible that your intended market might not be willing to pay the price necessary for the product to be commercially viable, or they may perceive the problem your product addresses as too insignificant to motivate a purchase. Surprisingly, this outcome can be highly beneficial during the insights stage, potentially leading to substantial savings by preventing costly investments in development and manufacturing. Discovering early on that your product may not find a market is a prudent course of action, however painful.

Further Market Insights

Gaining insights from your target market later on during the product development process is also invaluable in fine tuning the product, brand and messaging. Our Further Market Insights service takes a data-driven approach to understand your product’s potential. We engage with your target market through online surveys, focus groups, 1 two 1 interviews or video’d user sessions including asking them about your product’s features, pricing, and more.

This crucial step provides unbiased feedback that helps you make informed decisions about the finer details about your product and honing your messaging. Feedback guides subsequent design and prototyping stages and design decisions, offering a solid foundation for development. Conversely, if the feedback indicates challenges, it can save you substantial costs by identifying potential roadblocks early in the process.

Why Choose D2M for Research and Strategy?

1. Experience Matters: Our track record in taking innovative products to market speaks volumes. With projects like SwitchUp, we’ve demonstrated our expertise in usability testing, styling, and market appeal. We understand the intricacies of product development, ensuring your project is in capable hands.
2. Tailored Approach: We recognize that every project is unique. That’s why we customize our strategies to meet your specific needs. Our commitment lies in providing actionable feedback and guidance that directly contributes to the success of your product.
3. Comprehensive Insights: Our research and strategy services delve deep into the critical details of your product. From user interactions to market perceptions, we leave no stone unturned, ensuring your product not only meets expectations but surpasses them.

In summary, our research and strategy services at D2M are designed to provide a clear path from concept to market-ready product. Whether you’re at the idea stage or seeking to refine an existing concept, our minimum viable brand approach ensures a focused, efficient, and cost-effective journey to success. With us as your partner, you’re not just developing a product; you’re creating a brand that resonates with your target audience and stands out in the market.