Milk Monster

Milk Monster was a unique project that challenged D2M to design a product that was both functional and fun. The goal was to create a product that would help parents feed their babies without making a mess, all while keeping the little ones entertained. As an experienced baby equipment design and development firm, we knew we were up for the challenge.

The Outcome

The Milk Monster feeder was a hit with parents and babies alike. The product received positive feedback for its unique design, functionality, and playful character. Sales are strong, and the product quickly became a popular choice for parents looking for a fun and functional way to feed their little ones. Milk Monster is available to buy on Amazon.

The Story

Once upon a time, parents were left to guess when their baby’s milk started to deteriorate. But fear not, the Milk Monster is here to save the day! This innovative timer lets parents know when it’s time to chuck out the old milk and make a fresh batch. With its cute and colourful monster design, the Milk Monster is the perfect addition to any baby’s feeding routine.

At D2M, we knew that the Milk Monster needed a standout design that would appeal to both parents and babies. So we started by creating the Milk Monster character, a fun and friendly monster with a big appetite for milk. We went through several iterations before landing on the final design, which was colourful, cute, and oh-so-adorable.

But we didn’t stop there. We also designed a silicone feeder shaped like the Milk Monster character, with a soft tip that was gentle on a baby’s gums. The feeder was easy to grip and use, with a wide opening that made it simple to fill with milk. And, because we know that night feeds can be tough, we added a glow-in-the-dark feature and a backlit screen to make it easy to read in the dark.

Of course, we couldn’t forget about packaging design. We wanted the Milk Monster to stand out on the shelves, so we created a box featuring the Milk Monster character front and centre, with a clear window to show off the feeder inside. We also included fun and colourful graphics to illustrate the feeding process and showcase how the Milk Monster could help keep babies clean.

At D2M, we take safety seriously. That’s why we sourced high-quality silicone that was food-grade and BPA-free, ensuring that the Milk Monster feeder was safe and durable. And to make sure the Milk Monster met the needs of parents on-the-go, we conducted extensive user testing. We gathered feedback from parents to identify pain points and areas for improvement, resulting in a product that truly met the needs of Milk Monster’s target market.

In the end, the Milk Monster became a fan favourite, with parents raving about its cute design, ease of use, and effectiveness. And at D2M, we were thrilled to have helped bring this innovative baby feeding product to life.

Related Case Study


Character Design:

Milk Monster was keen to create a brand identity that stood out from competitors in the market. Character design played a crucial role in the development of the Milk Monster brand. We knew that we wanted to create a character that would appeal to both parents and children alike, while also reflecting the playful and fun nature of the product.

After brainstorming and sketching out a variety of concepts, we landed on the idea of a friendly monster character. We knew that this would resonate with kids, and we could also use it as a way to communicate the product’s key features in a fun and engaging way.

We worked closely with the Milk Monster team to develop the character’s look and personality. We wanted it to be cute and approachable, with just the right amount of whimsy. The final design featured a happy, smiling monster with big, expressive eyes and a playful personality.

D2M worked with Milk Monster to develop a cute and lovable character that would become the face of the brand. The character, affectionately known as “Milkie,” was designed to be easily recognizable and memorable. Milkie’s playful personality was reflected in the product design, with the character’s likeness being incorporated into the milk powder dispenser’s shape.

This character was then incorporated into all aspects of the Milk Monster brand, from the product itself to the packaging and marketing materials. By creating a memorable and lovable character, we were able to give the brand a personality and charm that set it apart from other baby equipment on the market.

From idea

to successful


All the resources you will need:

Bonus 40min extended case-study video!