Tatty Head
A treat dispenser loved by dogs
TattyHead, a UK pet brand, came to D2M with a concept for a treat dispenser designed to support dog training and recall. The brief was specific: a product that rattled on demand, dispensed treats in a controlled way, and attached easily to a lead or belt loop.
The Story
The idea came from Hugo, the founder's dog, whose response to the sound of treats made the case for an auditory recall tool. D2M worked through the brief in two prototype stages. The first established form, material and scale. The second introduced a neoprene sleeve with an embroidered TattyHead logo, resolving the attachment function and lifting the overall finish. Packaging and branding were developed in parallel, so the product arrived shelf-ready.
The Outcome
The Twist 'N' Treat launched at Crufts 2019 and gained traction quickly. TattyHead has since built a following through Instagram and direct sales, offering the dispenser in multiple colours and as part of combo gift sets. It is available through the TattyHead website and selected stockists.
