Avery Trimmer and Guillotine Range
A redesigned trimmer and guillotine range for an established office supplies brand.
Avery Dennison came to D2M with an existing range of paper trimmers and guillotines that needed redesigning. The brief covered aesthetics, ergonomics and safety across a product family serving offices, schools and home use. D2M worked alongside Avery's product team and their manufacturing partner from concept through to production.
The Story
The range had to work across three distinct use cases: precision cutting for heavy-duty requirements, a lightweight office option for regular lower-volume use, and a trimmer suited to crafting and home projects. Each category had its own performance and safety requirements, which shaped the design decisions throughout.
D2M developed concepts addressing form, material selection and the mechanical requirements of each product. Safety was a particular focus. The guillotine guard was developed to a standard that ultimately secured an international patent, and the full range went on to achieve TÜV certification.
Throughout the project D2M coordinated with Avery's product team and their chosen manufacturing partner, managing the transition from finalised design to production and ensuring the output met the agreed specification.
The Outcome
The range launched on time and within budget. It secured key listings with major national accounts and an improved feature set delivered a margin increase for Avery. Retaining listings in critical education product publications helped the brand hold its position in a competitive sector.
