Curious by habit, hands-on by choice, and straightforward about the rest.
01
Curiosity
Staying fresh matters to us, so we make a habit of looking out for new ideas, not just when a brief demands it. Working across such a wide range of sectors keeps that habit sharp, there's always a different problem, a different material, a different way of thinking close at hand. That breadth is part of what keeps the work interesting, and part of what keeps us useful.
02
Hands-on
We're doers. We'd rather get our hands dirty testing an idea crudely than make assumptions that may fail later. Our in-house workshop and 3D-print room, gives us the breadth of tools to make the right kind of mess, whatever it takes to test an idea properly, get the answers we need and find the right direction forward. Ascertaining the feasibility of a concept provides reassurance to everyone.
03
Directness
Every project carries a budget and its own risks, and we've found directness is the most efficient way to protect both. We say what we think, even when it's not what a client wants to hear, because our experience is only useful if it's shared plainly. We're here for the project's success, and that's what honest, straightforward communication is built to serve.
04
Know-how
Fifteen years across a wide range of sectors has given us less a formula and more real know-how, knowing which details matter and which don't. We're confident in that experience, but we hold it with enough humility to know that even familiar territory can throw up something we didn't expect. That's what know-how actually buys you: not certainty, but the ability to navigate what you didn't see coming.
05
Commercial Reality
Nearly every product we develop is shaped by money somewhere, a funding round, an investor deadline, a budget that shifts the brief halfway through. We don't design as if that pressure isn't there. Understanding it properly makes us better at the decisions that sit on top of it.
06
Balance
Cheltenham and the Cotswolds have shaped the pace we like to work at: without rush, without noise. That pace isn't a compromise, it's deliberate, and it's part of why the work holds up under pressure. A studio that never slows down rarely notices the details that matter.

»Great products start with trusted relationships. We work collaboratively alongside our clients, not just for them.«
Hannah Staunton, MD
Some of the clients we've worked with










Our Offices
Cheltenham Studio
7 Malvern View Business Park, Stella Way,Bishops Cleeve,
CHELTENHAM, GL52 7DQ
London Meeting Room
20 Eastbourne Terrace,
London W2 6LG

»A good design requires a profound understanding of its true purpose and meticulous planning for where it will live in our daily lives, before it can transition into reality.«
Hamit, Head of Design
The range of industries we design across, showing the breadth of experience behind every project we take on.
7 Sectors
We design across
A snapshot of the outcomes our work has helped create, measured in the results that matter most to our clients.
$96 M
Revenue created
From project scopes to retainers, we’ve answered some of the most common questions we get from new clients.



.avif)
