Your product is already on the market.
Let's make it even better.
Sales slowing? Margins shrinking? The same complaint or request coming back? A product that never quite came out of the factory as designed?
Whether you manage an established range, run a growing brand or have just launched your first product, the answer usually lies in the product itself, and fixing it takes design and manufacturing expertise that isn’t always available in-house.
Our Product Redesign Review is a low-cost, independent first step. We assess your existing design and give you a clear plan to improve it, whether that’s increasing margins, adding new features, fixing faults or staying ahead of competitors.
Book a review
From £480 + VAT
Sound familiar?
These are the problems businesses bring us most often.
The same fault keeps coming up.
Reviews, returns or customer feedback keep pointing to the same problem, whether it’s a part that fails, parts that don’t fit together properly or a finish that doesn’t last. It’s costing you sales and reputation.
Your range needs a fresh edge.
Your range has sold well, but rivals are closing in or margins are slipping. A better feature set or a lower unit cost would put you back in front, and your own design team is busy elsewhere.
Customers keep asking for more.
The same feature requests keep coming in and you're keen to launch v2, but your manufacturer isn’t set up to design a new version.
Changes get lost between you and the factory.
Your manufacturer is open to changes and you get on well, but without CAD or technical drawings, the intent is getting lost between your idea and the updated design.
Your first product isn't quite there.
The prototype or first run came back from the factory or another design agency short of what you needed. With a production run or funding round ahead, it has to be right next time.
Your margins are too tight.
Unit cost leaves little room for profit, and the design may be why. Owning the design and the mould tool would let you control cost and choose who makes it.
What the review covers
Every review is bespoke, shaped around your product and the issues you're facing.
We assess the product. Send us a sample and we look at its design, features, materials and construction, how it’s made and how it performs.
We listen to your numbers. We go through your unit costs, margins, sales, returns and customer feedback with you, so we understand where it’s falling short and where the opportunity lies.
We set out a strategy. For each issue, practical steps from design changes and a refreshed feature set to owning the tooling or moving to a more reliable manufacturer.
We check the IP. We take account of your own patents or registered designs and third-party rights to avoid, working alongside your patent attorney where formal advice is needed.
We weigh every cost. An improvement that wipes out your margin isn’t an improvement.
What you receive
A clear PDF report of our findings and recommendations, written to be shared with your board, your investors or your factory.
A proposal for next steps, whether that’s CAD and technical drawings your manufacturer can work from, a targeted redesign, a full range redevelopment or support moving to a new manufacturer.
A fixed fee, usually £480 to £750 + VAT depending on the scope, agreed before we start.
No obligation to go further. It’s small enough to approve without a lengthy sign-off, so you can find out what’s worth doing before committing to a larger spend.
Redesigning products already on the market
Improving an existing product is a different discipline from designing a new one. The product already has customers, a price point and a supply chain, and every change has to work within all three. Our team brings fifteen years of experience and more than 1,600 projects to that problem, working with established brands, growing businesses and startups.
Where the original design files aren’t available, we reverse engineer the product into accurate CAD, so the design belongs to you, not the factory. We then design for manufacture, simplifying parts and assembly and looking hard at tooling, because part count, wall thickness and cavities drive the cost of every unit. Own the design and the tool, and you can take quotes from more than one manufacturer.
For Avery Dennison, we redesigned and simplified an existing range of trimmers and guillotines. The improved feature set increased margin, won listings with major national accounts and kept the range in key education catalogues. It launched on time and within budget, with TÜV certification and an internationally patented safety guard.
CLIENT TESTIMONIAL
"They have played a real part in helping me overcome some of the challenges that were holding back the growth of my business. There have been several occasions where I genuinely could not have imagined the solution myself."
Umair Khalid, Google review
Start with the product you already have
If your product or range is on the market but something about it is holding you back, a review is a low-cost first step, tailored to your product, that tells you what is worth changing, what it will cost and what you stand to gain.
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