Innovation & Product Development in the Baby Industry

We're proud to help bring innovation and new product development to the nursery and baby industry

At D2M we have many years’ experience developing baby products for clients. We are exceptionally skilled in developing baby products, ranging from pushchairs, baby bouncers and car seats to changing bags, baby accessories and other textile-based products.


Travel systems and pushchairs have improved in many ways over the years. We see more and more innovative products come to the forefront. We have taken problem solving ideas, created innovative prototypes and worked with manufacturers to provide products that parents love.

Textiles development is a huge part of the stroller design process. We carried out significant research, testing, and validation of new material choices. Sourcing the correct materials, that were natural and chemical-free, was a vital part in the process.

An example of a fantastic product now available for purchase is the Ark  multi-award-winning pushchair that is designed for family life outdoors. The idea for the original Ark travel system came from the frustrations as parents using pushchairs that just didn’t have what was needed for family life outdoors. 

Find out more about the Ark pushchair here.

Milk Monster

Milk Monster is an innovative timer product to prevent potential illness in infants through feeding formula or breast milk that has been left out too long. With parents always seeking ways to make feeding time that little bit easier, Milk Monster offers a great way for mums and dads to ensure that breast or formula milk is still safe for consumption. Simple, yet effective, the timer can be attached to bottles of any size and has a multitude of features to ensure it is child-friendly and safe for baby. The glow-in-the-dark feature and the backlit screen allow parents to read the timer in the dark, which is perfect for night feeds. The splash-proof, dishwasher-friendly design also means the Milk Monster can withstand anything baby throws at it – literally! Milk Monster was exhibited at the Harrogate Nursery fair where it won the innovation award! Milk Monster is available to buy on Amazon.


CozyGlo was established after realising the lack of quality children’s night lights on the market. A multi-purpose night light, with functions including a dimmer, clock, stopwatch, light alarm and thermometer, would make the lives of exhausted parents significantly easier. We were approached to develop 3 versions of the light: Papa Penguin, Colonel Comfort and Beatrice the Rescue Dog. The process of developing Cozyglo involved CAD and electronics development to ensure that the lights were production-ready and produce a warm reassuring glow. We have produced a number of prototypes in order to tweak and refine the wonderful characters. CozyGlo is now available to buy in retailers across the country including Amazon.

Flannel Fingers

Flannel Fingers

Award winning Flannel fingers are soft Organic cotton gloves with snug fitting cuffs. They fit as a second skin so even when wet and soapy you can hold babies securely without the fear of them slipping. Active toddlers are also far easier to wash thoroughly when you don’t have to think about holding on to a flannel. These bath gloves allow parents to wash with an open hand giving extra support to babies and a confidence that they are in a safe environment. Textile development was the key process in making these organic cotton gloves. We have an inhouse textile studio which is fully equipped with three industrial sewing machines, suitable for most processes and material types.

Do you have any innovative baby product ideas?

We’ve worked with a number of clients to bring innovative baby products to the market. Take a look at them and some of the other products we’ve worked on in our case studies section.

The baby and nursery sector is a huge market and one that’s likely to keep growing, especially after all these lockdowns…. So it’s a great time to be developing new baby products. Do you have an innovative baby product idea or are you a business looking to revamp or expand your existing product range? Contact us today and we can arrange a call to discuss your project requirements.

Do you want to discuss an idea?

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