Leading UK product design agency for developing and prototyping innovative sports products
At D2M we have over a decade of experience developing new sports products for many clients. We are exceptionally skilled in the design and prototyping of sports products, ranging from recovery garments, new sport equipment, golf trolleys and even a unique electronic football training aid!
This is often the most exciting part of the process. It is where we help innovative and conceptualise your ideas and also further concepts and new materials that our creative design team can help bring to the table. We run innovation workshop with our clients as this is a partnership where we start to dig into your vision for the new product whilst helping shape the concept with our knowledge of what is possible to achieve in production.
This critical stage of the product development process often concludes with a commercial viability assessment as price is often critical for a successful new product launch in the sports product sector. Read more about this exhilarating part of the process as concepts starts to develop.
How sports product ideas are prototyped depends hugely on the materials used. Textile products are relatively quick to develop and test whilst hard goods products, particular those with integrated electronics can take a lot longer to prototype. This is often the most expensive part of product development and so it is worth ensuring that the new product idea is fully validated before commencing building prototypes.
Due to cost requirements, most sports products are manufactured in China although this is starting to change for the premium end of the market. Boxing equipment is made mainly in India and Pakistan. The process will involve a detailed manufacturing specification once the design of your product is finalised and then sourced the right sports product producer for your idea and your requirements. Quality Control, packaging, shipping, warning labels and instruction manuals all need to be considered at this stage.
Now the hard work begins! Selling a new product from a previously unknown brand is very hard work. Retail buyers for larger retailers are incredibly busy and difficult to get hold of and you have no customer base who is out there organically growing your brand talking to their friends and so marketing and a lot of hard work will be required to get your product out there and known. It’s not all bad news, crowdfunding can help promote your new product, platforms like Amazon are low cost ways of getting started and social media can be a good way to build a loyal customer base.
Below are just a few of the different sports products that we have designed and prototyped. We also source manufacturers and can guide our clients through to tooling and production, if required.
We’ve worked with a number of clients to bring innovative sports products to the market. Take a look at them and some of the other products we’ve worked on in our case studies section.
The sports product sector is a huge market and one that’s likely to keep growing, especially after all these lockdowns…. So it’s a great time to be developing new sports products. Contact us today and we can arrange a call to discuss your project requirements.