Aesthetic Prototypes​

Development of a visual representation of your new product idea. Find out all you need to know about producing aesthetic models of your concept.​

Aesthetic prototypes development emphasis’ the overall look, styling and finish of your concept. They have many purposes from generating interest from potential investors or gaining feedback on the look appearance from potential buyers and consumers. They are considerably more cost effective than full working prototypes and so have a place in the product development journey where risk mitigation is key.

This type of prototype will largely be built from bespoke parts from the agreed CAD model. However ‘off the shelf’ parts will be used where appropriate and where they are true representations of the final product. This type of prototype is unlikely to function as intended but will be similar in form, finish, colours and materials to the final product.

It is likely that materials close to the production grade will be used however, these are still unlikely to be as good as production materials. Often spray painting is used for this type of prototype and this wears and chips over time and so aesthetic prototypes should be treated with care.

Product Design Process
Child angel baby product design
  1. Consideration of appropriate materials for the various components that closely represent production materials.
  2. Selection of appropriate prototyping method for each component.
  3. Consideration of finish and colour to be similar to final product.
  4. Complex or key visual parts for the prototype are ordered from trusted suppliers. 
  5. Spray painting or coating where necessary.
  6. The parts are assembled and necessary tweaks made.

This is a complete list of all potential requirements of this stage. It does depend on your project and your specific requirements and therefore all of these elements might not be necessary in your case.

The Role of Prototyping in the Design Process

In the world of product design, aesthetic prototypes play an important role in the development process. Prototypes speak volumes to investors, retailers and manufacturers about the level of development of the design.

This type of prototype seeks to demonstrate the key visual elements of the product and provides a representation of what the product would look like. By testing aesthetic prototypes, designers can identify issues with the product, such as poor ergonomics, that may not be apparent during the initial design stage.

Aesthetic product design and prototyping also communicate a product’s function. A well-designed and executed prototype can help clarify a product’s intended use, making it easier for investors and consumers to understand how to use it.

This enables feedback from buyers and consumers and also these models have been used to gain investment for the product. By incorporating user feedback, designers can further refine the product’s aesthetic before it goes to market. Designers can save time and money in the long run by avoiding potential pitfalls in the design process.

aesthetic prototypes
Air motion

This stage would typically take three to four weeks. The cost of this stage can vary greatly based on the size of the product. The cost typically could range from £1200 to £6000.

Taking Your Design From Concept to Reality

At D2M, we believe that form should follow function. We take a user-centred approach to design, focused on creating products that are both aesthetic and functional. Our team finds a balance between styling and design engineering to develop products that are not only beautiful but also useful. More importantly, we create products that sell.

Many of our clients have great ideas but do not have the technical expertise and resources to make them happen. Below are five reasons why you should partner with D2M:

  • We specialise in aesthetic product design and prototyping.
  • We’ve built hundreds of prototypes before and have the workshop facilities to do so.
  • We have a diverse experienced team that can bring your idea to life.
  • We have the expertise to take your project from concept to completion.
    We guarantee fast turnaround time and competitive pricing.


Contact us today to discuss your project and to learn more about how we can help develop your project: Contact us.

Prove It - Sink Tidy Product


What does your product design company do?

We combine years of experience in design, engineering, and manufacturing to help bring products to market quickly and efficiently. We provide end-to-end product development services, from initial concept through final production.

How much does it cost to develop a new product?

The cost of developing a new product depends on the complexity of the product and the availability of resources. Each product is unique, so we cannot give a definitive price until we see your idea. Some clients only want us to be involved in one aspect of product development, while others need the full spectrum of our services.

Book a call with us so we can provide you with a free, no-obligation quote.

How do we ensure confidentiality?

Before you discuss your idea with us, we sign a mutual non-disclosure agreement (NDA) to hold us to the highest level of confidentiality and professionalism. Legally, this means we cannot share details of your project to anyone outside of our company, except our working partners who have also signed an NDA with us.

Aesthetics Prototypes

From idea

to successful


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Bonus 40min extended case-study video!