Services > Product Design > Design for Visualisation

Design for Visualisation

Product visualisation for a new hairbrush

Design for Visualisation is a pivotal service in product development, focusing on creating basic yet impactful virtual models tailored for market research and investment purposes. This service emphasises the development of swift, budget-conscious virtual representations, adept at garnering vital market feedback and capturing investor interest, thereby steering concepts towards a more tangible and marketable reality.

Our Process

Intellectual Property Protection and Preparation

Our first step involves securing the intellectual property (IP) rights for the product idea. It’s a precautionary measure to ensure that the concept remains protected and the rights to the idea are not compromised.

Intellectual property protection is vital before disclosing or presenting the product idea to external parties. It safeguards your rights and prevents potential misuse or theft of the concept.

This first step typically involves consulting with IP experts or lawyers to file for patents or trademarks. It’s essential to clearly understand the scope and limitations of IP protection and how it applies to the product being developed so we offer best practices and advice before moving to the next step.

Creating the Basic Virtual Model

In this phase, a basic virtual model of the product is created using Computer-Aided Design (CAD) software. This model focuses primarily on the product’s external features and general design without delving into complex internal details.

This approach offers a quick and cost-effective visualisation of the product concept. It allows innovators to convey the essence of their ideas without requiring extensive and detailed prototyping. The visual model aids in communicating the product’s potential and utility to stakeholders.

Designers use CAD tools to create a virtual model that is as realistic and detailed as necessary for the product’s presentation. The model is designed considering the product’s size, ergonomics, and bare functionality, ensuring it is a credible representation of the intended final product.


Once the basic model is created, it is transformed into photorealistic renders. These images demonstrate the product in a real-life context, making it easier for viewers to understand its application and benefits.

Rendering the model in a realistic setting is crucial for effective communication. It enables stakeholders, potential investors, and target market audiences to visualise how the product would function. This step is also essential for collecting feedback, which is invaluable for refining the concept.

Designers use advanced rendering software to create lifelike product images. The product may be placed in various settings or scenarios, highlighting its functionality and benefits. Feedback is then collected from target audiences or stakeholders, which is used to refine the product concept and inform subsequent development stages.

Design for Visualisation thus serves as an integral part of the product development process, enabling innovators to quickly and effectively share their concepts, gather feedback, and pave the way for further development. It balances visual appeal and practicality, ensuring the initial idea is communicated effectively without incurring the higher costs and time commitments of detailed prototyping.

Quick Market Feedback

Design for Visualisation significantly accelerates the process of market testing and feedback acquisition. This rapid review process is made possible by creating virtual models that are quickly developed and easily adjustable.

These models can be promptly presented to target audiences, stakeholders, or investors, enabling immediate feedback gathering. This prompt response is crucial in today’s fast-paced market environment where speed to market can be a decisive factor in a product’s success.

By utilising visualisation, businesses can rapidly gauge market interest, refine their concepts based on real-world feedback, and decide whether to proceed with further development.

Product visualisation for a new hairbrush

Cost and Resource Efficiency

In the realm of product development, resource allocation and budgeting are pivotal. Design for Visualisation is a cost-effective alternative to comprehensive prototyping, especially in the preliminary stages. This approach requires fewer resources, both in terms of materials and manpower, as it circumvents the need for creating detailed physical prototypes.

Focusing on external design aspects and basic functionality significantly reduces the time and expense involved in the design process. This can be particularly advantageous for startups and small businesses, allowing them to explore and present multiple design concepts without a substantial financial burden.

A CAD drawing for product visualisation

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Strategic Product Development

The initial visualisations created during the Design for Visualisation phase strategically guide the next steps of detailed product development. These visualisations focus not just on aesthetic appeal but also on user interaction, functionality, and ergonomics. They serve as a preliminary blueprint that informs and shapes the subsequent, more detailed design phases.

By providing a clear visual representation, they help identify potential design flaws and ergonomic challenges early in development. This proactive approach ensures the final product is visually appealing, functional, user-friendly, and ergonomically sound, aligning with the end-users’ needs and expectations.

In summary, Design for Visualisation offers a swift, cost-effective, and strategic pathway in the early stages of product development. It enables businesses to quickly test the market, save on resources, and strategically develop their products, focusing on functionality and user experience.

3D design on a desktop for product visualisation


What is product visualisation?
  1. Product visualisation is creating digital representations of a product. It involves creating a visual model that showcases the product’s design, features, and potential use cases realistically and appealingly.

Product visualisation plays a critical role in design, allowing designers and stakeholders to review and refine a product’s appearance and features before it enters production. It helps identify potential design flaws, enhances communication of the product concept, and aids in decision-making.

Common tools for product visualisation include CAD (Computer-Aided Design) software like AutoCAD, SolidWorks, and SketchUp, as well as rendering software like Adobe Dimension and Blender. These tools enable designers to create detailed and lifelike images of products.

Product visualisation significantly impacts marketing and sales by providing high-quality images and animations that can be used in marketing materials. These visualisations help create engaging promotional content, improve customer understanding of the product, and enhance the overall appeal, which can lead to increased sales and market success.

Product visualisation significantly impacts marketing and sales by providing high-quality images and animations that can be used in marketing materials. These visualisations help create engaging promotional content, improve customer understanding of the product, and enhance the overall appeal, which can lead to increased sales and market success.

Overview of Design for Visualisation

Design for Visualisation is an essential service in the early stages of product development, particularly for innovators and entrepreneurs poised to enter the market or seek investment. This service focuses on creating a basic yet effectively detailed virtual model of your product idea. Primarily, it involves developing an external design using Computer-Aided Design (CAD), which, though a simplified representation, is refined enough to appear like an actual product.

The virtual model produced is a cost-effective way to gain invaluable feedback from your target market. This feedback is crucial before investing further in the development of your idea. For instance, if you’re exploring multiple concepts for a product, Design for Visualisation allows you to visualise each idea. These visualisations can then be used for market research, enabling you to understand which concept resonates the most before advancing to the more costly and detailed design for the prototyping stage.

Another critical aspect of this service is its role in attracting investor interest. The rendered images from the visualisation stage can be pivotal in inspiring confidence in potential investors. By presenting a credible and visually appealing representation of your product, investors are more likely to see the potential and invest in your idea.

The process of Design for Visualisation is not only quick but also budget-friendly. Typically completed within two to three weeks, depending on the complexity of the product, costs can range from around £1200 to £2500. For example, a more straightforward product with a few components may be at the lower end of the cost spectrum. In contrast, a more complex product with inbuilt electronics and numerous components would be at the higher end.

Design for Visualisation is ideal for entrepreneurs who need a quick, cost-effective method to visualise their product concepts for market feedback or investment purposes. This service offers a strategic stepping stone in the product development journey, bridging the gap between initial concept and more detailed prototyping, thus laying a foundation for successful market entry and investor engagement.

We have dedicated years to perfecting a process that adeptly manages the risks commonly associated with new product development. This refined approach significantly increases the likelihood of your project’s success.

Our team’s diversity and extensive experience are instrumental in infusing innovative and creative thinking into your product’s design stage. We recognise that early-stage development can impact a product’s future in the market. Therefore, our team’s creative insights and innovative approaches are not just about crafting visually appealing models but also about ensuring that these early visualisations are strategically aligned with your product’s long-term market success.

At D2M, we don’t just visualise your product; we strategically envision its journey from concept to market, ensuring every step is taken with precision, creativity, and a focus on commercial viability.

From idea

to successful


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Bonus 40min extended case-study video!