Minimum Viable Product

Minimum Viable Product

In this post, I will share a story that illustrates the significance of keeping your product simple and avoiding adding unnecessary features. This anecdote will demonstrate the advantages of designing a Minimum Viable Product and how this can help avoid failure with new product development and launch. It’s easy to fall into the trap of […]

The exact method I used to raise £634,000 for my startup

Funding new product

  The Exact Method I Used to Raise £634,675 to Develop and Launch my New Product In this blog post, I’m going to share with you the exact method I used to raise nearly £635,000 in order to fund and launch my product. This figure might seem extraordinary, but it wasn’t a smooth process – […]


Omnio Pushchair INTRODUCTION A multiple award-winning innovative stroller that offers a beautiful aesthetic, ultra-compact folded size and the ability to be carried as a rucksack. Omnio provides parents with the capabilities of a full-size stroller in a convenient and highly compact form. PROCESS Every detail of the design was engineered to reduce the product’s size […]

Ark Pushchair

Patented, multi-award-winning pushchair travel system that launched with John Lewis.

From idea

to successful


All the resources you will need:

Bonus 40min extended case-study video!