Toy Safety Regulations

How Safety Regulations Shape New Toy Design Play Patterns in the Infant and Toddler Space to help ensure that the final product is appropriately designed and developed. The world of safety regulations for toys can be a bit intimidating. This article will explore how safety regulations shape toy design. There are a lot of rules (as […]


Omnio Pushchair INTRODUCTION A multiple award-winning innovative stroller that offers a beautiful aesthetic, ultra-compact folded size and the ability to be carried as a rucksack. Omnio provides parents with the capabilities of a full-size stroller in a convenient and highly compact form. PROCESS Every detail of the design was engineered to reduce the product’s size […]


Cozyglo Night lights that emit a calm, soothing glow, and have a range of functions including a dimmer, clock, thermometer and sleep trainer. BRIEF CozyGlo was established in 2014 after the founders, Katherine and Tom Homfray, realised the lack of quality children’s night lights on the market. In the months following the birth of their […]

Ark Pushchair

Patented, multi-award-winning pushchair travel system that launched with John Lewis.

From idea

to successful


All the resources you will need:

Bonus 40min extended case-study video!