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Why the Fork
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Show Notes

Join us on a fascinating journey into the stories of everyday items.

On Why the Fork, Inventor Ben Diamant looks at the hidden stories of the mundane objects in your home, that have an illustrious and fascinating past.

Everything in your home has been designed by someone or a group of people over a number of years, but on the whole the people and the stories behind them go untold.

Hit subscribe and follow now so you don’t miss out on Episode One when it launches – The tin opener!

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Why the Fork is a podcast about the design of

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everyday humble objects. Why? Well, they’re like

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what they’re like. Is it the history? Is it the

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design? Is it the technology? Who invented them?

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And, you know, maybe why aren’t they better than

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they are? Hi, I’m Ben Diamond and I’m an inventor

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of consumer products. We’ve got some of the most

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humble and beautiful objects in your home and

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office. Things like the tin opener, the toaster

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and the hair straighteners, and even the amazing

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washing machine. So the podcast is for anyone

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with a curious mind who wants to know the history,

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the design and the marketing of those everyday

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objects that you touch, well, every day. So we

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started thinking our podcast was just going to

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be about the design and the inventors. It turned

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out it’s a lot to do with Napoleon, social changes,

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how society has evolved. war, all sorts of different

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things that have come into it, like the marketing

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and the channels, and they’ve shaped why the

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products look and feel the way they do. Maybe

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you’re a designer yourself or an inventor, or

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perhaps you’ve got great ideas, or perhaps you

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run a business and want to know how to be more

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innovative, or maybe you’re just curious as to

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why the tin opener is so easy to use. Come and

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join us on Wire the Fork. Follow us, subscribe,

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and tell your friends.

From idea

to successful

product

All the resources you will need:

Bonus 40min extended case-study video!