Phil Staunton, MD of D2M Innovation, explains the process for developing new bag concepts. D2M is the leading UK product design agency for designing and prototyping innovative new bags.
Developing new bag product ideas can be a daunting process but you don’t have to face it on your own. At D2M we can help you through the every step of the way from the concept design to the manufacturing of the final product. With our over 10 years of experience, the development of your new bag product idea is in the right hands.
There’s always opportunity for different kinds of bags to enter the market. Be it safer computer bags, practical solutions for carrying groceries, lighter gym bags or even more comfortable and organised maternity bags, new bag product ideas are launched every week.
At D2M we are happy to help you through the new bag product development process and bring our experience and skills to make your idea the best bag product it can be.
This is an outline of the process of developing bag product ideas:
The very first step of any new bag product development journey is to conceptualise and design the idea. This is usually an exciting and interesting part of the process, because you and our creative team of designers come together to shape your idea into the most attractive and functional product possible.
The creative team will not only design the product in a visual way but they will also make suggestions and bring ideas about possible materials and technologies for you to consider. At D2M we often create virtual (CAD) models of the new bag product design. This is very useful to gather information and feedback from the target market
At the end of the designing process, our team will provide an evaluation on the commercial risks and viability of the new bag product idea that will help you assess the costs of production and make vital decisions such as the price.
If you would like to know more about designing a new bag product idea just click here.
Once you have a viable new bag product design, at D2M we can begin creating the first prototype. This is vital when developing bag product ideas.
Prototyping new bag products can be more or less expensive and time consuming depending on the materials involved but it is a very important step. It allows testing how the product works, its durability and the time and money it takes to produce a single unit. It can also help identify flaws in the design that wasn’t possible to see during the previous stage. Once the prototype of the new bag product is finished and tested, we can begin the next step.
With a fully tested and refined prototype, the bag product development journey is almost concluded and now production of your product in volume can start in earnest. This is the moment when other aspects related to the product need to be taken into consideration. Such as: How is it going to be packed, distributed, what Quality Control is needed, etc.
You will also need to choose a factory to produce the new bag product. If your bag product is textile-based, it is very possible that you might not find a UK based manufacturer. The manufacturing of new bag products is intimidating but we can help you – contact us today.
Don’t let anyone fool you. Marketing the new bag product is a long journey. We recommend you start as soon as the prototype is viable and initial costings look appropriate for the achievable RRP.
Creating a crowdfunding campaign is worth considering and many of our bag products have done very well on Kickstarter:
Crowdfunding can be very useful to cover the financial costs as well as create a community of supporters and publicity pre-launch.
Below are just a few of the different bag products that we have designed and prototyped. We also source manufacturers and can guide our clients through to tooling and production, if required.
If you have a great idea for a new bag product and you need an expert team to help you bring it to life, don’t doubt it and contact us today.
We have the experience, the means and the enthusiasm to make your idea into a fantastic product.
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