Ensuring you receive unbiased and constructive feedback directly from your target audience before finalising the development of your product.
Focus groups are the best way to gain valuable, actionable insight into your product. They allow people to physically see, touch and use your product. This enables us to not only receive written feedback like you would from surveys, but to also witness the users initial, physical reactions to your product. Focus groups are extremely useful when it comes to enhancing or changing your product based on actual user experience.
Focus groups can be used in a variety of stages in new product development, including concept testing, prototype testing, product usage tests and final product testing. In each of these stages, focus groups provide the ability to test the waters before you fully commit to an idea. This can lead to considerable cost savings, and ultimately disastrous product development choices.
The benefits of using focus groups are endless! Conducting a focus group should be used as a vital stage when developing a new product to increase your chances of launching a successful, viable product on the market. We have outlined a list of key benefits of using focus groups.