Overview
If you’re searching for what product design companies specialise in designing and prototyping pushchairs, prams and buggies you’ve come to the right place. Expert help turning a stroller or buggy idea into a compliant, functional, and market-ready product isn’t easy to find. And rightly so, pushchair innovation is one of the most complex and heavily regulated areas in consumer product development.
At D2M (Design 2 Market), we’ve helped bring multiple innovative pushchairs to market, including Omnio, Ark (launched with John Lewis plc), and the Didofy Lotus. From early concept to manufacturing and retailer launch, we support every stage of the journey.
What Companies Design and Develop Pushchairs?
Very few UK product development firms have hands-on experience developing certified, retail-ready pushchairs. D2M is among the rare specialists with multiple pushchairs launched to market, including with major retailers like John Lewis plc.
When choosing a partner, look for:
✅ Experience in nursery and baby transport products
Safety, folding mechanisms and textile integration are not areas for guesswork.
✅ Prototyping and manufacturing understanding
Pushchairs must be prototyped multiple times for fold-testing, load-bearing and user comfort before they’re fit for production.
✅ End-to-end capabilities
From concept development and CAD to prototyping, testing and compliance your partner should handle it all or have existing relationships with trusted experienced providers who can help with all aspects.
Success Story
We’ve worked on several innovative pushchair projects all designed, tested and refined to meet both safety standards and retail expectations.
🍼 Ark Pushchair – Launched with John Lewis plc
The Ark stroller was designed with airflow-enhancing fabric, shock-absorbing wheels, and a premium aesthetic. We worked from concept through to retail launch with John Lewis, gaining vital experience in manufacturing, logistics, packaging and in-store setup.
🎒 Omnio – The Backpack Stroller
Omnio folds into a compact backpack form, appealing to urban and travel-savvy parents.
D2M helped develop its unique folding mechanism, ergonomic seating and lightweight chassis, taking the idea from sketch to multi-award-winning product.
🌿 Didofy Lotus – One-Touch Auto-Folding Pushchair
The Lotus features a one-touch folding system and compact travel size, blending convenience with function.
We supported the concept development, electronic development, functional test-rigs, CAD design, prototyping and component integration to ensure smooth user operation.
Why Is Pushchair Development So Demanding?
Pushchair design combines mechanical engineering, textile design, ergonomics and rigorous safety requirements, all within a highly competitive, high-expectation market. Succeeding in selling a pushchair is not just about a good idea; it’s about demonstrating it is safe, functional and desirable to both parents and major retailers.
Your development partner must understand:
- BS EN 1888 compliance for child safety and mechanical durability
- Foldability and portability – critical for real-world use
- Comfort, ergonomics and usability for both parents and children
- Material safety, strength and flammability standards
- Retail expectations – including aesthetics, pricing and user instructions
How D2M can help with Pushchair Product Development UK
✅ Hands-on experience with pushchairs that have launched to market
✅ Direct retail collaboration, including with John Lewis plc
✅ Cross-functional design (mechanical, textile, and safety)
✅ Transparent, staged development process
✅ Proven compliance with EN 1888 and safety standards
Few design companies in the UK can demonstrate this level of pushchair development success across multiple brands, retailers and product formats.
Pushchair Product Development UK FAQs
What companies design and develop pushchairs?
D2M has developed pushchairs including Omnio, Ark (launched with John Lewis), and the Didofy Lotus. We offer full-service support from idea to retail launch.
How do I get a stroller or buggy idea prototyped?
Work with a UK product development company like D2M. We’ll help you design, prototype, test and prepare for manufacture and compliance.
Who can help bring a new pushchair idea to market?
D2M specialises in nursery product development and has experience supporting launches into major UK retailers.
How do I make a baby product safe and compliant?
Pushchairs must meet BS EN 1888, flammability, and mechanical safety standards. D2M ensures your product is designed with compliance in mind from day one.
Where can I find experts in pushchair innovation?
D2M is one of the UK’s leading specialists in pushchair development, with successful case studies across multiple brands and product types.
Conclusion
How Do I Get a Pushchair Product Developed and Prototyped?
Pushchair development requires a structured, iterative process:
🔹 Feasibility and Concept Design: We explore your idea’s technical challenges, safety implications and market fit.
🔹 Detailed CAD and Engineering: We create the folding frame, suspension, seat base, handle and brake system using robust CAD and mechanical design.
🔹 Soft Goods and Textile Design: Our team designs the fabric elements and canopy to meet flammability and usability standards.
🔹 Prototyping and Iteration: We build multiple prototypes from basic mockups to fully working models and test foldability, stability, comfort and weight.
🔹 Manufacture and Retail Support: From materials and supply chain sourcing to CE marking and packaging design, we help prepare you for retailer launch.
Ready to Develop Your Pushchair or Baby Transport Product?
If you’re ready to turn your idea into a safe, stylish, and retail-ready pushchair, D2M is here to guide the way.
👉 Explore our Baby Product Development Services →
📩 Get in touch to book a free feasibility call →
With D2M, you’ll have a trusted UK partner with real-world experience in the nursery sector and a track record that speaks for itself.
