Overview
One of the biggest and fastest growing markets in the past recent years has been the makeup and beauty industry.
With social media mediums such as Instagram, YouTube, TikTok and snapchat increasing marketing and spreading popular new products in makeup & hair-care, it is not surprise that there have been large successes in the beauty market. Often the simplest designs have reached large and sometimes international success.
You don’t have to look any further than the teardrop shaped blender sponge to see a clear example of this!
The key in breaking through in the beauty industry is not only creating something helpful for consumers, but also innovative and fresh – as well as aesthetically pleasing. Sometimes, just a simple redesign to a traditional favourite can also reach major success in this industry.
Marketing, brand and packaging are the key ingredients for success here. Good product design can only take you so far in the beauty industry!
What type of beauty products sell well?
A common problem found with all makeup users is that you eventually end up with piles of different beauty products. What about when you’re travelling? Packing your products can become a nightmare, and finding the right travel storage solution that can fit all the different sizes of your products can almost seem impossible.
We’ve worked with various client on solutions for this very problem and can work with you if you have an idea to make it more convenient to organise your beauty items at home or to travel with them.
Clean Up!
One of the best ways to create a useful and successful product is by observing what is most needed by your target market. In the terms of the beauty community, a real issue was the amount of time spent cleaning the thousands of makeup brushes that most beauty consumers had.
We’ve worked with a company client to develop a product for cleaning beauty products that is soon to launch onto the market. Watch this space!
Hair Straightening Innovation
If you struggle with ideas on how to create a completely new product, sometimes the best way to create a product is to improve what you already have.
Take a leaf out of Dyson’s book and try to look at a problem with a fresh set of eyes. What technologies from other areas could be applied into the beauty product sector? Recently we worked on a product for foot care that provided a genuine solution to a real need by taking technology for automobile repair and applying to a beauty product. Launch is imminent!
If you have a great new beauty product and you’d like to learn more about this process, get in touch with us here.
JOI Beauty
JOI Beauty: Face It – Automated Brush & Sponge Cleaner
JOI Beauty partnered with D2M to bring to life an innovative solution for one of the most frustrating daily challenges in beauty routines: cleaning brushes and sponges. The Face It device combines centrifugal cleaning power with sleek styling and patented attachments to handle a wide range of applicators — all in a compact, USB-powered unit. From solving the complex mechanical challenge of cleaning both brushes and sponges with water and electronics, through to sourcing production-ready components and building crowdfunding prototypes, we supported JOI from concept to campaign. After smashing its Indiegogo target by over 300% and gaining rave reviews from early users, the Face It cleaner is now preparing for launch on Kickstarter and retail rollout.
Some of the projects we've worked on
What's Important in Beauty Product Design
Beauty product design is about more than just aesthetics. To succeed in today’s fast-moving health and beauty market, products need to deliver real functionality, meet high consumer expectations and stand out on crowded shelves. At D2M, we specialise in turning bold beauty concepts into commercially viable products that are ready for manufacture and launch.
Our team understands the unique demands of beauty product design, whether it’s for skincare tools, cosmetic accessories, wellness electronics or personal grooming devices. From early concept development to prototyping, testing and styling, we work closely with founders and brands to overcome technical challenges and create beauty products that genuinely solve problems for users.
We’ve supported a range of successful launches, including JOI Beauty’s automated brush and sponge cleaner — a patented, crowd-funded device that brought together engineering precision, elegant styling, and real-world usability. Whether you’re designing a disruptive new tool or refining an existing product, our experience in beauty product design can help you move from idea to retail-ready with confidence.
How D2M can help with Designing Beauty Products
We’ve worked with a number of clients to bring innovative beauty products to the market.
Do get in touch if you have a project for the beauty market, we’d love to hear about it! If you would like to carry on reading more about designing beauty products click here.
If you’ve got a project for a beauty product but don’t know how to go about developing it, contact us today and we can arrange a call to discuss it.
If you would like to read more about product design in the health and beauty sector click here.
Designing Beauty Products FAQs
What is beauty product design?
Beauty product design is the process of developing new tools, devices, or accessories for the health and beauty market. It includes concept creation, styling, prototyping, and ensuring the product is functional, safe, and desirable for consumers.
What types of beauty products can be designed?
A wide range of products can be designed, from skincare and makeup tools to personal grooming devices and wellness electronics. This includes both manual and powered products.
How long does beauty product design take?
Timelines vary depending on complexity, but most beauty products take between 4 to 12 months to develop through concept, prototyping, testing, and refinement before they’re ready for production.
Do I need a prototype for my beauty product?
Yes. Prototyping is essential for testing usability, functionality, and appearance. It allows for real-world feedback and reduces the risk of costly mistakes during manufacturing.
What makes a beauty product commercially successful?
A successful beauty product combines great functionality with desirable aesthetics, solves a real user problem, and is manufacturable at a viable cost. Testing and user feedback during development are key to achieving this.
Conclusion
Beauty Product Design That Delivers
Designing a beauty product takes more than a good idea, it requires technical know-how, user insight, and a clear route to market. Whether you’re developing a skincare tool, wellness gadget or cosmetic accessory, great beauty product design combines style, function and manufacturability. With the right design process in place, your product can stand out in a competitive market and truly deliver for your customers.
If you’re ready to turn your concept into a physical product that works, we’d love to help. Explore our case studies or get in touch to discuss your idea — we’re here to guide you from first sketch to finished product.
